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010   $a1-281-09737-3
010   $a9786611097370
010   $a0-7546-8154-8
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100   $a20051104d2006      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aInformation marketing$b[electronic resource] /$fJennifer Rowley
205   $a2nd ed.
210   $aAldershot, England ;$aBurlington, VT $cAshgate$dc2006
215   $a1 online resource (245 p.)
300   $aDescription based upon print version of record.
311   $a0-7546-4413-8 
320   $aIncludes bibliographical references and index.
327   $aMarketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning.
330   $aIn this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce
606   $aInformation services$xMarketing
606   $aInformation services industry
608   $aElectronic books.
615  0$aInformation services$xMarketing.
615  0$aInformation services industry.
676   $a025.04068/8
700   $aRowley$b J. E$0929651
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910451420103321
996   $aInformation marketing$92089651
997   $aUNINA