LEADER 03205oam 2200721I 450 001 9910451332103321 005 20200626122337.0 010 $a1-000-18353-X 010 $a1-003-08532-6 010 $a1-4742-1476-2 010 $a1-282-54565-5 010 $a9786612545658 010 $a1-84788-321-4 035 $a(CKB)1000000000404905 035 $a(EBL)487181 035 $a(OCoLC)236084164 035 $a(SSID)ssj0000150147 035 $a(PQKBManifestationID)11170207 035 $a(PQKBTitleCode)TC0000150147 035 $a(PQKBWorkID)10239471 035 $a(PQKB)10176529 035 $a(MiAaPQ)EBC487181 035 $a(Au-PeEL)EBL487181 035 $a(CaPaEBR)ebr10233346 035 $a(CaONFJC)MIL254565 035 $a(OCoLC)893334815 035 $a(OCoLC)1158313701 035 $a(OCoLC-P)1158313701 035 $a(FlBoTFG)9781003085324 035 $a(EXLCZ)991000000000404905 100 $a20200615e20202006 uy 0 101 0 $aeng 135 $aurcnu|||unuuu 181 $ctxt 182 $cc 183 $acr 200 10$aEthnography at work /$fBrian Moeran 210 1$aAbingdon, Oxon ;$aNew York, NY :$cRoutledge, Taylor & Francis Group,$d2020. 215 $a1 online resource (164 p.) 300 $a"First published 2006 by Berg Publishers." 311 $a1-84520-498-0 311 $a1-84520-497-2 320 $aIncludes bibliographical references and index. 327 $aContents; Acknowledgements; Preface; Part I The Case; 1 It's in the Name; Part II The Theories; 2 Follow the Money; 3 Advertising Talk; 4 Impression Management; 5 Creativity and Constraints; 6 In Search of the Other; 7 Ethnography at Work; Notes; Bibliography; Index 330 $aEthnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business. 606 $aAdvertising agencies$zJapan 606 $aAdvertising$zJapan 606 $aBusiness anthropology$zJapan 606 $aEthnology$xFieldwork$zJapan 608 $aElectronic books. 615 0$aAdvertising agencies 615 0$aAdvertising 615 0$aBusiness anthropology 615 0$aEthnology$xFieldwork 676 $a305.8 676 $a659.1/11 700 $aMoeran$b Brian$f1944-$0646818 801 0$bOCoLC-P 801 1$bOCoLC-P 906 $aBOOK 912 $a9910451332103321 996 $aEthnography at work$92146002 997 $aUNINA