LEADER 01196cam2-22003491i-450- 001 990005410420403321 005 20140228164158.0 035 $a000541042 035 $aFED01000541042 035 $a(Aleph)000541042FED01 035 $a000541042 100 $a19990604d1937----km-y0itay50------ba 101 0 $aita 102 $aIT 105 $aaf------001yy 200 1 $a<>pitture delle tombe delle leonesse e dei vasi dipinti$fdescritte da Pericle Ducati 210 $aRoma$cLibreria dello Stato$danno XV E. F. [1937]$gIstituto Poligrafico dello Stato 215 $a22 p.$c9 fogli di tavole$d52 cm 225 1 $aMonumenti della pittura antica scoperti in Italia$hSezione prima$i<>pittura etrusca 300 $aEd. di 501 esemplari 307 $aIn cartella 461 0$1001000983046$12001$aTarquinii$vfasc. I 610 0 $aPittura etrusca 676 $a759.9375$v22$zita 700 1$aDucati,$bPericle$f<1880-1944>$036453 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990005410420403321 952 $a759.937 MON TAR 1$bARCH. 6834$fFLFBC 959 $aFLFBC 996 $aPitture delle tombe delle leonesse e dei vasi dipinti$9591034 997 $aUNINA LEADER 03316nam 2200649Ia 450 001 9910451314503321 005 20200520144314.0 010 $a1-281-28513-7 010 $a9786611285135 010 $a0-470-28208-8 035 $a(CKB)1000000000406998 035 $a(EBL)335778 035 $a(OCoLC)611583349 035 $a(SSID)ssj0000096471 035 $a(PQKBManifestationID)11127275 035 $a(PQKBTitleCode)TC0000096471 035 $a(PQKBWorkID)10082536 035 $a(PQKB)10434624 035 $a(MiAaPQ)EBC335778 035 $a(Au-PeEL)EBL335778 035 $a(CaPaEBR)ebr10296407 035 $a(CaONFJC)MIL128513 035 $a(EXLCZ)991000000000406998 100 $a20070927d2008 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aAccidental branding$b[electronic resource] $ehow ordinary people build extraordinary brands /$fDavid Vinjamuri 210 $aHoboken, NJ $cJohn Wiley & Sons, Inc.$dc2008 215 $a1 online resource (226 p.) 300 $aDescription based upon print version of record. 311 $a0-470-16506-5 320 $aIncludes bibliographical references and index. 327 $aACCIDENTAL BRANDING: How Ordinary People Build Extraordinary Brands; Acknowledgments; Contents; Foreword: Carolyn Kepcher; Introduction; WHAT IS AN ACCIDENTAL BRAND?; THE ACCIDENTAL BRAND-BUILDER IN YOU; RULE #1 - DO SWEAT THE SMALL STUFF; RULE #2 - PICK A FIGHT; RULE #3 - BE YOUR OWNCUSTOMER; RULE #4 - BE UNNATURALLY PERSISTENT; RULE #5 - BUILD A MYTH; RULE #6 - BE FAITHFUL; PUTTING IT ALL TOGETHER; THE STORYTELLER: JOHN PETERMAN (J. PETERMAN); THE CONTRARIAN: CRAIG NEWMARK (CRAIGSLIST); THE TINKERER: GARY ERICKSON (CLIF BAR) 327 $aTHE VISIONARY AND THE STRATEGIST: MYRIAM ZAOUI AND ERIC MALKA (THE ART OF SHAVING)STEP 1: PREPARE; STEP 2: LATHER UP!; STEP 3: SHAVE; STEP 4: MOISTURIZE; THE PUGILIST: GERT BOYLE (COLUMBIA SPORTSWEAR); THE PERFECTIONIST: JULIE AIGNER-CLARK (BABY EINSTEIN); THE ANARCHIST: ROXANNE QUIMBY (BURT'S BEES); AFTERWORD; Index 330 $aEvery year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven ""accidental"" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands. 606 $aBranding (Marketing)$zUnited States$vCase studies 606 $aEntrepreneurship$zUnited States$vCase studies 606 $aSerendipity$zUnited States$vCase studies 606 $aBusinesspeople$zUnited States$vBiography 608 $aElectronic books. 615 0$aBranding (Marketing) 615 0$aEntrepreneurship 615 0$aSerendipity 615 0$aBusinesspeople 676 $a658.8/27 676 $a658.827 700 $aVinjamuri$b David$f1964-$0925558 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910451314503321 996 $aAccidental branding$92078187 997 $aUNINA