LEADER 02307nam  2200553Ia 450 
001 9910451305103321
005 20200520144314.0
010   $a1-280-84741-7
010   $a9786610847419
010   $a1-84663-379-6
035   $a(CKB)1000000000337302
035   $a(StDuBDS)BDZ0020746549
035   $a(SSID)ssj0000465900
035   $a(PQKBManifestationID)11302542
035   $a(PQKBTitleCode)TC0000465900
035   $a(PQKBWorkID)10457701
035   $a(PQKB)10958922
035   $a(MiAaPQ)EBC291557
035   $a(Au-PeEL)EBL291557
035   $a(CaPaEBR)ebr10172232
035   $a(CaONFJC)MIL84741
035   $a(OCoLC)182530389
035   $a(EXLCZ)991000000000337302
100   $a20000815d2007      uy             0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt
182   $cc
183   $acr
200 00$aBusiness-to-business marketing practices in China$b[electronic resource] /$fguest editor Brian Lowe
210   $aBradford, England $cEmerald Group Publishing$dc2007
215   $a1 online resource (1 v.) 
225 0 $aJournal of Business & Industrial Marketing ;$v22, no. 2
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a1-84663-378-8 
330 8 $aThe quest for the greatest untapped business-to-business market on earth remains difficult and fraught with challenges.While some have succeeded,many have also failed.Why? This e-book seeks to answer this question. Written for academics,researchers and practitioners,we believe that the papers in this issue make valuable contributions toward,and provide substantive insights into successful business marketing practices in China.The articles that have contributed to this issue have covered topics like the role of morality in business,resourcing the Chinese telecommunication market,and using B2B marketing as away of increasing service revenue.
606   $aMarketing$zChina
606   $aIndustrial marketing$zChina
608   $aElectronic books.
615  0$aMarketing
615  0$aIndustrial marketing
701   $aLowe$b Brian$0994966
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910451305103321
996   $aBusiness-to-business marketing practices in China$92279113
997   $aUNINA