LEADER 02506nam 2200649 a 450 001 9910451292803321 005 20200520144314.0 010 $a0-674-04482-7 024 7 $a10.4159/9780674044821 035 $a(CKB)1000000000429569 035 $a(StDuBDS)AH23050941 035 $a(SSID)ssj0000114375 035 $a(PQKBManifestationID)11887323 035 $a(PQKBTitleCode)TC0000114375 035 $a(PQKBWorkID)10125516 035 $a(PQKB)10647758 035 $a(MiAaPQ)EBC3300154 035 $a(DE-B1597)457794 035 $a(OCoLC)432671594 035 $a(OCoLC)979574184 035 $a(OCoLC)984653159 035 $a(DE-B1597)9780674044821 035 $a(Au-PeEL)EBL3300154 035 $a(CaPaEBR)ebr10313872 035 $a(EXLCZ)991000000000429569 100 $a20070705d2008 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBrand new China$b[electronic resource] $eadvertising, media, and commercial culture /$fJing Wang 210 $aCambridge, Mass. $cHarvard University Press$d2008 215 $a1 online resource (xii, 411 p. ) $cill 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-674-04708-7 311 $a0-674-02680-2 320 $aIncludes bibliographical references (p. 357-392) and index. 327 $aLocal content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media. 330 $aOne part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. 606 $aAdvertising$zChina 606 $aMarketing$zChina 606 $aBrand name products$zChina 608 $aElectronic books. 615 0$aAdvertising 615 0$aMarketing 615 0$aBrand name products 676 $a659.10951 686 $a85.40$2bcl 700 $aWang$b Jing$f1950-$0889590 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910451292803321 996 $aBrand new China$92455838 997 $aUNINA LEADER 01644nam 2200397 n 450 001 996393126503316 005 20200824121757.0 035 $a(CKB)4940000000111999 035 $a(EEBO)2248509766 035 $a(UnM)99870944e 035 $a(UnM)99870944 035 $a(EXLCZ)994940000000111999 100 $a19940916d1646 uy | 101 0 $aeng 135 $aurbn||||a|bb| 200 13$aAn ordinance presented to the Honorable House of Commons, by Mr. Bacon, a lawyer in Suffolk, and Mr Taet, both of them members of the same house, and by their means was twice read, and referred to a committee$b[electronic resource] $eFor the preventing of the growing and spreading of heresies 210 $a[London $cs.n.$d1646] 215 $a1 sheet ([1] p.) 300 $aImprint from Wing. 300 $aAnnotation on Thomason copy: "10 sept: London. 1646". 300 $aReproduction of the originals in the British Library. 330 $aeebo-0018 606 $aHeresies, Christian$zEngland$vEarly works to 1800 607 $aGreat Britain$xChurch history$y17th century$vEarly works to 1800 615 0$aHeresies, Christian 700 $aBacon$b Nathaniel$f1593-1660.$01004776 701 $aTaet$cMr.$01011578 801 0$bCu-RivES 801 1$bCu-RivES 801 2$bCStRLIN 801 2$bCu-RivES 801 2$bWaOLN 906 $aBOOK 912 $a996393126503316 996 $aAn ordinance presented to the Honorable House of Commons, by Mr. Bacon, a lawyer in Suffolk, and Mr Taet, both of them members of the same house, and by their means was twice read, and referred to a committee$92344131 997 $aUNISA