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010   $a9786611360993
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100   $a20060711d2006      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe religious dimensions of advertising$b[electronic resource] /$fTricia Sheffield
205   $a1st ed. 2006.
210   $aBasingstoke $cPalgrave Macmillan$d2006
215   $a1 online resource (207 p.)
225 1 $aReligion/culture/critique
300   $aDescription based upon print version of record.
311   $a1-349-53545-1 
311   $a1-4039-7470-5 
320   $aIncludes bibliographical references.
327   $aCover; Contents; Series Editor's Preface; Preface; Introduction; 1 Totemic Desires; 2 Worshiping a Totem: Emile Durkheim's Theories of Religion; 3 Locating Religious Dimensions in the History of Advertising; 4 The Religious Dimensions of Advertising in the Culture of Consumer Capitalism; 5 Refusing to be an Advertisement: Enacting Disruptive Performative Identities against the Religious Dimensions of Advertising; Notes; Bibliography; Index
330   $aThis groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.
410  0$aReligion/culture/critique.
606   $aConsumption (Economics)$xReligious aspects
606   $aReligion in advertising
608   $aElectronic books.
615  0$aConsumption (Economics)$xReligious aspects.
615  0$aReligion in advertising.
676   $a659.1
700   $aSheffield$b Tricia$0885858
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910451231803321
996   $aThe religious dimensions of advertising$91977964
997   $aUNINA