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001 9910451193403321
005 20210114034257.0
010   $a9786610370948
010   $a1-4462-1131-2
010   $a1-280-37094-7
010   $a1-4129-3163-0
035   $a(CKB)1000000000341730
035   $a(EBL)254565
035   $a(OCoLC)191036515
035   $a(OCoLC)297114086
035   $a(StDuBDS)EDZ0000071625
035   $a(MiAaPQ)EBC254565
035   $a(EXLCZ)991000000000341730
100   $a20120405d2004      fy|            0
101 0 $aeng
135   $aur|n|---|||||
200 10$aKnowledge-based marketing$b[electronic resource] $ethe 21st century competitive edge /$fIan Chaston
210   $aLondon $cSAGE$d2004
215   $a1 online resource (287 p.)
300   $aDescription based upon print version of record.
311   $a1-4129-0002-6 
311   $a1-4129-0003-4 
320   $aIncludes bibliographical references and index.
327   $aCover; Contents; List of Figures and Tables; List of Abbreviations; Preface; Chapter 1 - Knowledge and the Organisation; Chapter 2 - Marketing and the Application of Knowledge; Chapter 3 - The Advent of E-commerce; Chapter 4 - Mapping Knowledge Systems; Chapter 5 - Internal Competence; Chapter 6 - Knowledge-based Positioning; Chapter 7 - Constructing Knowledge Plans; Chapter 8 - Product Knowledge and Innovation; Chapter 9 - Knowledge Prvision Through Promotion; Chapter 10 - Pricing and Distribution; Chapter 11 - Managing Services and Customer Relationships; Chapter 12 - Process Implementation
327   $aReferencesIndex
330 8 $aDrawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations.
606   $aKnowledge management
606   $aMarketing
606   $aMarketing - Management
606   $aMarketing (General) 
608   $aElectronic books.
615  4$aKnowledge management.
615  4$aMarketing.
615  4$aMarketing - Management.
615  4$aMarketing (General) .
676   $a658.802
700   $aChaston$b Ian$0985561
801  0$bStDuBDS
801  1$bStDuBDS
906   $aBOOK
912   $a9910451193403321
996   $aKnowledge-based marketing$92471247
997   $aUNINA