LEADER 02530nam 22006134a 450 001 9910451156903321 005 20200520144314.0 010 $a1-317-12067-1 010 $a1-317-12066-3 010 $a1-281-09817-5 010 $a9786611098179 010 $a0-7546-8297-8 035 $a(CKB)1000000000411841 035 $a(EBL)429740 035 $a(OCoLC)476278071 035 $a(SSID)ssj0000174231 035 $a(PQKBManifestationID)11169713 035 $a(PQKBTitleCode)TC0000174231 035 $a(PQKBWorkID)10174776 035 $a(PQKB)11014307 035 $a(MiAaPQ)EBC429740 035 $a(Au-PeEL)EBL429740 035 $a(CaPaEBR)ebr10211354 035 $a(CaONFJC)MIL919210 035 $a(EXLCZ)991000000000411841 100 $a20030605d2004 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aHow to measure and manage your corporate reputation$b[electronic resource] /$fTerry Hannington 210 $aAldershot, England ;$aBurlington, VT $cGower$dc2004 215 $a1 online resource (110 p.) 300 $aIncludes index. 311 $a0-566-08552-6 327 $aCover; Contents; List of figures; 1. Introduction; 2. What is the Difference Between a Brand and a Reputation?; 3. How is a Corporate Reputation Built Over Time?; 4. 360o Mapping of Stakeholder Influence; 5. Building Executive Commitment to Measure your Reputation and the Key Role of Communications; 6. Researching your Organisation's Reputation; 7. The Results of your Research; 8. Building and Implementing the Plan; 9. Managing the Industry Analysts; 10. A Case in Point; 11. The Time to Take Action; Index 330 $aThe issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, all 606 $aCorporate image 606 $aBrand name products$xManagement 606 $aCorporations$xPublic relations 608 $aElectronic books. 615 0$aCorporate image. 615 0$aBrand name products$xManagement. 615 0$aCorporations$xPublic relations. 676 $a659.2 700 $aHannington$b Terry$0963124 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910451156903321 996 $aHow to measure and manage your corporate reputation$92183717 997 $aUNINA