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010   $a9786611384982
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100   $a19961125d2008      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aCorporate communications$b[electronic resource] $ean international journal$hVolume 13, Number 1$iPaopers from the CCI Conference on Corporate Communication /$fGuest editor Michael B. Goodman
210   $a[Bradford, England] $cEmerald$d2008
215   $a1 online resource (126 p.)
225 0 $aCorporate communications ;$vv. 13, no .1
300   $aDescription based upon print version of record.
311   $a1-84663-772-4 
320   $aIncludes bibliographical references.
327   $aCover; CONTENTS; EDITORIAL ADVISORY BOARD; Introduction; My country is different; Sharing Yalumba; Constructing corporate commitment amongst remote employees; Hearts at stake; Between global and local: hybridized appeals in China web auto ads; Communicating to a diverse workforce; Intranet editors as corporate gatekeepers and agenda setters; Medieval origins of corporate communication; Call for Papers
330   $aThis e-book presents papers from the from the 2007 CCI Conference on Corporate Communication. The annual CCI Conference provides an opportunity for corporate communicators to develop professionally and to bring value to their companies.  It is also an opportunity for scholars to share their knowledge and research. The papers published in this e-book cover topics such as the global approach to corporate and brand marketing, the "glocalization" of advertising in the People's Republic of China, corporate intranet editing, and corporate communication strategy in developing world settings.
410  0$aCorporate Communications and International Journal - Volume 13, Edition 1
606   $aCommunication in management
606   $aManagement
608   $aElectronic books.
615  0$aCommunication in management.
615  0$aManagement.
676   $a300
701   $aGoodman$b Michael B.$f1949-$0993123
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910451127403321
996   $aCorporate communications$92274084
997   $aUNINA