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100   $a20070817d2008      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aCommoditization and the strategic response$b[electronic resource] /$fby Andrew Holmes
210   $aHants, England ;$aBurlington, VT $cAshgate Pub.$dc2008
215   $a1 online resource (245 p.)
300   $aDescription based upon print version of record.
311   $a0-566-08743-X 
320   $aIncludes bibliographical references and index.
327   $aCover; Contents; List of Figures; List of Tables; Acknowledgements; Using This Book; Preface; Chapter 1 Commoditization - Coming to a Company Near You; PART I: FOUNDATIONS: THE THREE WAVES OF COMMODITIZATION; PART II: IMPACT; PART III: RESPONSE; PART IV: THE FUTURE OF COMMODITIZATION; Index
330   $aIn this groundbreaking book, Andrew Holmes sets out why commoditization represents such a clear and present danger to every corporation and all white-collar workers. He describes how commoditization is affecting entire industries and is increasingly touching the work of the professional classes. The evidence is both fascinating and compelling and it is clear that the impacts of commoditization are far reaching. Holmes offers organizations and white collar workers a range of strategic responses which can be used to combat its worst impacts. And as commoditization continues to make inroads into 
606   $aCommercial products
606   $aConsumption (Economics)
606   $aManagement
608   $aElectronic books.
615  0$aCommercial products.
615  0$aConsumption (Economics)
615  0$aManagement.
676   $a338/.02
700   $aHolmes$b Andrew$f1965-$0891002
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910451083503321
996   $aCommoditization and the strategic response$91990261
997   $aUNINA