LEADER 05094nam  2200673Ia 450 
001 9910451038903321
005 20200520144314.0
010   $a1-280-84974-6
010   $a9786610849741
010   $a1-55250-343-7
035   $a(CKB)1000000000344057
035   $a(EBL)3248129
035   $a(SSID)ssj0000198094
035   $a(PQKBManifestationID)11169075
035   $a(PQKBTitleCode)TC0000198094
035   $a(PQKBWorkID)10169300
035   $a(PQKB)11116028
035   $a(MiAaPQ)EBC295150
035   $a(MiAaPQ)EBC3248129
035   $a(Au-PeEL)EBL295150
035   $a(CaPaEBR)ebr10176393
035   $a(CaONFJC)MIL84974
035   $a(OCoLC)476062003
035   $a(EXLCZ)991000000000344057
100   $a19990511d1999      ua             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aMarketing information products and services$b[electronic resource] $ea primer for librarians and information professionals /$feditors, Abhinandan K. Jain ... [et al.]
210   $aOttawa $cInternational Development Research Centre ;$aNew Delhi $cTata McGraw-Hill Pub. Co.$dc1999
215   $a1 online resource (483 p.)
300   $aDescription based upon print version of record.
311   $a0-88936-817-1 
320   $aIncludes bibliographical references.
327   $a""Contents""; ""Foreword""; ""Preface""; ""Acknowledgements""; ""Contributors""; ""1. Introduction to Marketing of Information Products and Services""; ""Challenges of Today and Tomorrow""; ""Relevance of Marketing for Librarians and Information Managers""; ""What is Marketing?""; ""The Marketing Approach""; ""What Inhibits from being Marketing Oriented?""; ""The Four Barriers to Marketing""; ""Status of the Use of Marketing Concept in Libraries and Information Centres""; ""Need for Strategic Intervention""; ""References""; ""2. Key Concepts in Marketing of Information Products and Services""
327   $a""Introduction""""What is Marketing Management?""; ""Key Purposes of Marketing""; ""Organizational Orientations Towards Marketing""; ""Factors Affecting Achievement of Objectives""; ""Marketing Management""; ""Summary and Conclusions""; ""References""; ""3. How to Develop a Marketing Plan""; ""Introduction""; ""Measure the Performance""; ""Conduct Marketing Audit""; ""Summarize Findings of Marketing Audit""; ""Select Strategic Direction""; ""Develop a Marketing Plan""; ""Implementation and Control""; ""Summary""; ""References""; ""4. How to Plan Information Products and Services Policy""
327   $a""Introduction""""Key Concepts in Managing Products and Services""; ""Steps in Planning Product/Service Policy""; ""Summary and Guidelines for Product/Service Policy""; ""References""; ""5. How to Price Information Products and Services""; ""Introduction""; ""Considerations in Pricing""; ""Select a Base Price""; ""Adapting the Base Price""; ""Revising Prices""; ""Summary and Conclusions""; ""References""; ""6. How to Promote Information Products and Services""; ""Promotiona???The Fourth 'P'""; ""Promotion Methods""; ""Promotion Activities""; ""How to Develop a Communication Programme""
327   $a""Conclusion""""Guidelines for Promotion""; ""How to Develop a Communication Programme (An Example)""; ""References""; ""7. How to Conceive, Design and Introduce New Information Products and Services""; ""Introduction""; ""Specifying Strategic Objectives of New Products/Services""; ""Generating New Product/Service Ideas""; ""Screening New Product/Service Ideas""; ""Developing Product/Service Concept (Offer Development)""; ""Refining and Testing Product/Service Concept""; ""Designing the Product/Service""; ""Product Testing""; ""Analysis of Commercial Feasibility""
327   $a""Developing Marketing Strategy and Plan""""Test Marketing""; ""Commercializing the Product/Service""; ""Summary""; ""References""; ""8. How to Conduct Marketing Research for Marketing of Information Products and Services""; ""Introduction""; ""Preparing the Research Brief""; ""Developing a Research Plan""; ""Short Descriptions of Selected Research Designs""; ""Summary and Conclusions""; ""References""; ""9. Preparing the Organization for Marketing of Information Products and Services""; ""Background""; ""Assessing/Auditing an Organization's Service Quality""; ""Preparing People for Change""
327   $a""Strategies for Making Changes in Staff""
606   $aInformation services$xMarketing
606   $aInformation resources$xMarketing
606   $aMarketing$xManagement
608   $aElectronic books.
615  0$aInformation services$xMarketing.
615  0$aInformation resources$xMarketing.
615  0$aMarketing$xManagement.
676   $a025.5/2/0688
701   $aJain$b Abhinandan K$0858436
712 02$aInternational Development Research Centre (Canada)
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910451038903321
996   $aMarketing information products and services$91916459
997   $aUNINA