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010   $a1-281-09717-9
010   $a9786611097172
010   $a0-7546-8110-6
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035   $a(EBL)429832
035   $a(OCoLC)476279149
035   $a(SSID)ssj0000198035
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100   $a20050914d2006      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aMarketing and multicultural diversity$b[electronic resource] /$fedited by C.P. Rao
210   $aAldershot, England $aBurlington, VT $cAshgate$dc2006
215   $a1 online resource (288 p.)
225 1 $aNew perspectives in marketing
300   $aDescription based upon print version of record.
311   $a0-7546-4326-3 
320   $aIncludes bibliographical references (p. [265]-268) and index.
327   $aCover; Contents; About the Contributors; 1 Introduction; Part I: Conceptual Issues; Part II: Methodological Issues; Part III: Majority Versus Minority Consumer Behaviors; Part IV: Ethnic Consumer Behaviors; Part V: Organizational Cultures and Relationships; Part VI: Global Consumer Diversity; Selected Bibliography; Index
330   $aAs populations become increasingly mobile and production is globalized, countries and regions around the world are becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. These important issues are addressed in this detailed volume, which examines critical multicultural marketing issues at various geographic national, regional and global levels.
410  0$aNew perspectives in marketing series.
606   $aConsumer behavior
606   $aMarket segmentation
606   $aMarketing$xSocial aspects
608   $aElectronic books.
615  0$aConsumer behavior.
615  0$aMarket segmentation.
615  0$aMarketing$xSocial aspects.
676   $a658.8/02
701   $aRao$b C. P$0910455
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910450952103321
996   $aMarketing and multicultural diversity$92180405
997   $aUNINA