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200 10$aVisual identities$b[electronic resource] /$fJean-Marie Floch ; translated by Pierre van Osselaer and Alec McHoul
210  1$aLondon ;$aNew York $cContinuum$d2001
210  4$dİ2000$cBloomsbury Publishing,
215   $a1 recurso en linea (190 p.)
300   $aDescription based upon print version of record.
311   $a0-8264-4738-4 
320   $aIncludes bibliographical references (p. [172]-174) and index.
327   $aContents; Acknowledgements; Introduction: from design to 'bricolage'; 1 Waterman and its doubles; 2 IBM and Apple's logo-centrism; 3 Michel Bras: telling how tastes talk; 4 Chanel changing: the total look; 5 Epicurean Habitats; 6 Opinel: intelligence at knifepoint; References; Index
330   $aThe six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commercial signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commercial signs has tended to come from limited pos
606   $aSemiotics
606   $aVisual communication
608   $aElectronic books.
615  0$aSemiotics.
615  0$aVisual communication.
676   $a302.2
700   $aFloch$b Jean-Marie$f1947-$0145660
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910450863703321
996   $aVisual identities$92252673
997   $aUNINA