LEADER 03028nam 2200637Ia 450 001 9910450804803321 005 20200520144314.0 010 $a1-58729-407-9 035 $a(CKB)1000000000447498 035 $a(EBL)837061 035 $a(OCoLC)56109527 035 $a(SSID)ssj0000486000 035 $a(PQKBManifestationID)11325759 035 $a(PQKBTitleCode)TC0000486000 035 $a(PQKBWorkID)10429844 035 $a(PQKB)10267798 035 $a(MiAaPQ)EBC837061 035 $a(OCoLC)646887634 035 $a(MdBmJHUP)muse2968 035 $a(Au-PeEL)EBL837061 035 $a(CaPaEBR)ebr10354440 035 $a(EXLCZ)991000000000447498 100 $a20010417d2001 ub 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aMountains of memory$b[electronic resource] $ea fire lookout's life in the River of No Return Wilderness /$fDon Scheese; foreword by Wayne Franklin 210 $aIowa City $cUniversity of Iowa Press$dc2001 215 $a1 online resource (257 p.) 225 1 $aAmerican land & life series 300 $aDescription based upon print version of record. 311 $a0-87745-784-0 311 $a0-87745-783-2 320 $aIncludes bibliographical references (p. [215]-220) and index. 327 $aForeword; Preface; Acknowledgments; 1.Settling In; 2.Working a Lookout; 3.Visitors; 4.Independence Day; 5.Eyes in the Sky; 6.Some Former Inhabitants; 7.Running the River; 8.Midsummer Musings and Field Notes; 9.Fire on the Mountain, lightning in the Air; 10.Society; 11.Friends; 12.Pleasing Prospects; 13.Getting to the Source of Things; 14.The Bighorn Crags; 15.The Eagle Bar Fire; 16.Hunting, The Fundamental Diversion; 17.The Habit of Walking; 18.The Fires of Fall; 19.Worship; 20.Last Visitors; 21.Disappearances; 22.The State of Nature; 23.Coda; Select Bibliography; Index 330 $aIn Mountains of Memory, seasoned wilderness dweller Don Scheese charts a long season of watching for and fighting fires in Idaho's River of No Return Wilderness&151the largest federal wilderness area in the mainland United States. An inspiring tale of self-discovery, Mountains of Memory paints a complex portrait of the natural, institutional, and historical forces that have shaped the great forested landscapes of the American West. 410 0$aAmerican land and life series. 606 $aFire lookouts$zIdaho$zFrank Church-River of No Return Wilderness$vBiography 606 $aNatural history$zIdaho$zFrank Church-River of No Return Wilderness 607 $aFrank Church-River of No Return Wilderness (Idaho) 608 $aElectronic books. 615 0$aFire lookouts 615 0$aNatural history 676 $a363.379092 676 $a634.9/3 676 $a634.93 700 $aScheese$b Don$0592929 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910450804803321 996 $aMountains of memory$92116715 997 $aUNINA LEADER 04788nam 2200697 a 450 001 9910461822603321 005 20200520144314.0 010 $a1-280-87981-5 010 $a9786613721129 010 $a1-118-22587-2 035 $a(CKB)2670000000209065 035 $a(EBL)818102 035 $a(OCoLC)798534384 035 $a(SSID)ssj0000688048 035 $a(PQKBManifestationID)12269366 035 $a(PQKBTitleCode)TC0000688048 035 $a(PQKBWorkID)10755300 035 $a(PQKB)10467592 035 $a(MiAaPQ)EBC818102 035 $a(CaSebORM)9781118239186 035 $a(PPN)177158123 035 $a(Au-PeEL)EBL818102 035 $a(CaPaEBR)ebr10579505 035 $a(CaONFJC)MIL372112 035 $a(OCoLC)824144561 035 $a(EXLCZ)992670000000209065 100 $a20120308d2012 uy 0 101 0 $aeng 135 $aurunu||||| 181 $ctxt 182 $cc 183 $acr 200 00$aComplete B2B online marketing$b[electronic resource] /$fMaura Ginty, Lauren Vaccarello, William Leake 205 $a1st ed. 210 $aHoboken, N.J. $cJohn Wiley & Sons$d2012 215 $a1 online resource (290 p.) 225 1 $aSybex serious skills 300 $aIncludes index. 311 $a1-118-23918-0 311 $a1-118-14784-7 327 $aComplete B2B Online Marketing; Acknowledgments; About the Authors; Contents; Introduction; Chapter 1: Understanding B2B Online Marketing; Why Online?; B2B Is Different; Developing Your Strategy; How Online Reflects the Funnel: Objectives and Measurement; Chapter 2: Building a B2B Brand Online; Understanding Online and Using Digital Strategies to Build a Brand; Tactical Guide to B2B Branding Online; Go Identify Your Audience; Determining Your Content Strategy; Chapter 3: Search Engine Optimization: Outranking Your Competitors; What Is SEO?; The Wagging Tail of Keywords 327 $aSqueezing the Juice Out of Links Designing for Optimal Results; Chapter 4: Using Paid Online Media in the B2B Marketplace; Search Engine Marketing; B2B Strategies for Paid Search; Display Advertising for B2B; Social Media Advertising; Chapter 5: Search and Social Media for Online PR; Overview of Traditional B2B PR; How Online PR Is Different; Three B2B Online PR Case Studies; Chapter 6: Social Media; Social Media Listening; Exploiting Your Resources; Social Engagement; Chapter 7: Optimizing with Metrics; Aligning Analytics with the Goals of Your Site; The Basics of Analyzing Metrics 327 $aKey Performance Indicators and Other Meaningful Reports Wash, Rinse, and Repeat to Improve Your Site; Testing for Ongoing Optimization; Should It Stay or Should It Go?; Social Media Metrics; Chapter 8: Conversion Rate Optimization and Usability; Web Usability and CRO: Similarities and Differences; Where to Start: Stages for Usability and CRO; Key B2B Conversions; Getting Started with Usability Practices; Building Blocks for Usability; Chapter 9: Integrating Online with Offline Marketing; Can Events and Online Marketing Ever Join Forces? 327 $aUsing Online Marketing to Track, Measure, and Understand Traditional Marketing Chapter 10: Managing Your Leads: Automation and Nurturing; Basics of Marketing Automation; Lead Nurturing; Basics of B2B Email Marketing; Chapter 11: Integrating Marketing with CRM; Understanding Your CRM; Types of Data Integration; Marketing Automation and CRM; Must-Have CRM Metrics; Chapter 12: The Overall Marketing Mix; Marketing Mix Framework; Digital vs. Traditional Investments; What Mix Is Most Effective?; Sometimes You Can't Predict the Future; Integrating New Forms of Marketing into the Mix; Glossary; Index 330 $aLearn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the field, this book clearly explains how to leverage today's search engine marketing and social media technologies to get, nurture, and convert leads. Topics include strategy, branding, monitori 606 $aIndustrial marketing 606 $aInternet marketing 608 $aElectronic books. 615 0$aIndustrial marketing. 615 0$aInternet marketing. 676 $a658.872 701 $aGinty$b Maura$0883595 701 $aVaccarello$b Lauren$0883596 701 $aLeake$b William$0883597 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910461822603321 996 $aComplete B2B online marketing$91973584 997 $aUNINA