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101 0 $aeng
135   $aurcn#nnn|||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 00$aEthics and international marketing$b[electronic resource] $eresearch background and challenges /$fguest editors Marilyn Carrigan, Svetla Marinova and Isabelle Szmigin
210   $aBradford, England $cEmerald Group Publishing$dc2005
215   $a1 online resource (page 480-600)
225 0 $aInternational marketing review ;$vv.22, no. 5
311   $a1-84544-819-7 
320   $aIncludes bibliographical references.
327   $aEthics and international marketing : research background and challenges -- Has the medium (roast) become the message?" the ethics of marketing fair trade in the mainstream -- Consumer preferences for the marketing of ethically labelled coffee -- A cross-cultural study of the role of religion in consumers' ethical positions -- International green marketing: a comparative study of British and Romanian firms -- Comparing Thai and US businesspeople : perceived intensity of unethical marketing practices, corporate ethical values, and perceived importance of ethics -- An ethics of representation for international marketing communication.
330   $aThe aim of this e-book is to provide diverse views on the complexity of ethical issues in the context of international marketing. It is the outcome of the efforts and contributions of several authors and reviewers who are passionate supporters of the overwhelming need for international marketing ethics. All papers included in the e-book have been subjected to a rigorous review process by internationally renowned experts in the field.
410  0$aInternational marketing review ;$vvolume 22, number 5.
606   $aBusiness ethics
606   $aMarketing
608   $aElectronic books.
615  0$aBusiness ethics.
615  0$aMarketing.
676   $a174.4
701   $aCarrigan$b Marilyn$0966548
701   $aMarinova$b Svetla$0966549
701   $aSzmigin$b Isabelle$0966550
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910450745103321
996   $aEthics and international marketing$92193563
997   $aUNINA