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010   $a9786610737567
010   $a1-84663-175-0
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100   $a20000815d2006      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aEmerging paradigms in the Indian marketplace$b[electronic resource] /$fguest editor: Paurav Shukla
210   $aBradford, England $cEmerald Group Publishing$dc2006
215   $a1 online resource (131 p.)
225 0 $aAsia Pacific Journal of Marketing and Logistics ;$v18, no. 4
300   $aDescription based upon print version of record.
311   $a1-84663-174-2 
327   $aCover; CONTENTS; EDITORIAL ADVISORY BOARD; Emerging paradigms in the Indian marketplace; Marketing paradigms and the Indian firm; An investigation into how individual and organisational consumption is affected when dealing with SME organisations from emerging economies; Brand origin in an emerging market: perceptions of Indian consumers; Advertising message processing amongst urban children; Importance of appropriate marketing strategies for sustainability of small businesses in a developing country; Relational switching costs, satisfaction and commitment
327   $aMarketing programmes across different phases of the product life cycleList of reviewers; 
330   $aThis e-book on 'Emerging Paradigms in Indian Marketplace' continues the current debate on the importance of India in the global trade and the adaptations in marketing practices which will be required to penetrate the Indian market. India, for some time now the focal point of the global trend toward strategic off shoring, has simultaneously become appealing as a market in its own right.
606   $aMarketing$zIndia
606   $aBusiness logistics$zIndia
608   $aElectronic books.
615  0$aMarketing
615  0$aBusiness logistics
701   $aShukla$b Paurav$0966545
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910450741603321
996   $aEmerging paradigms in the Indian marketplace$92193561
997   $aUNINA