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010   $a9786610509744
010   $a1-84544-842-1
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035   $a(EBL)253994
035   $a(OCoLC)62729031
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100   $a20000815d2005      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aManaging relationships, networks, and complexity in innovation, diffusion, and adoption processes$b[electronic resource] /$fguest editors Arch G. Woodside and Wim Biemans
210   $aBradford, England $cEmerald Group Publishing$dc2005
215   $a1 online resource (69 p.)
225 0 $aJournal of business & industrial marketing ;$vv. 20, no. 7
300   $aDescription based upon print version of record.
311   $a1-84544-841-3 
327   $aContents; Managing relationships, networks, and complexity in innovation, diffusion, and adoption processes; The entrepreneurial role of innovative users; Opening up decision making: making sense of entrepreneur and reseller business-to-business strategies; Transforming partner relationships through technological innovation; Advancing hermeneutic research for interpreting interfirm new product development; Modeling innovation, manufacturing, diffusion and adoption/rejection processes; Executive summary and implications for managers and executives; Call for papers; Note from the publisher
330   $aWhile several NPP researchers identify key success factors(KSFs) for high performance (e.g. Cooper, 1998; Hart, 1993;Montoya-Weiss and Calantone, 1994), their reviews andempirical studies demonstrate that certain independentvariables labeled KSFs associate positively with high versuslow new product performance (NPP) - high NPP occurs for anumber of launches in the absence of one or more KSFs.However, each of the identified KSFs is neither necessary norsufficient for high NPP; a number of cases occur in the empirical studies that these studies report showing the highNPP occurs in the absence of
606   $aIndustrial management
606   $aMarketing
608   $aElectronic books.
615  0$aIndustrial management.
615  0$aMarketing.
676   $a658.4062
701   $aBiemans$b Wim$0977821
701   $aWoodside$b Arch G$0107304
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910450739703321
996   $aManaging relationships, networks, and complexity in innovation, diffusion, and adoption processes$92227565
997   $aUNINA