LEADER 01557cam0-22004691i-450- 001 990000590260403321 005 20080718132409.0 035 $a000059026 035 $aFED01000059026 035 $a(Aleph)000059026FED01 035 $a000059026 100 $a20020821g19251931km-y0itay50------ba 101 0 $ager 102 $aDE 105 $aa-------001yy 200 1 $aHandbuch der Eisen-und Stahlgieberei$fherausgegeben von C. Geiger 205 $a2. erweiterte Auf. 210 $aBerlin$cVerlag Von Julius Springer$d1925-1931 215 $av.$cill.$d28 cm 327 0 $a1.: Grundlagen. - 1925$a2.: Formen und giessen. - 1927$a3.: Schmelzen, nacharbeiten und nebenbetriebe. - 1928$a4.: Betriebswissenschaft bau von giessereianlagen, nachtraege. - 1931 610 0 $aFotoelasticitą 610 0 $aTecnica della sperimentazione su materiali e strutture 610 0 $aCalcolo delle probabilitą e applicazioni 610 0 $aAcciai$aLavorazione 610 0 $aFerro$aLavorazione 676 $a669.1 702 1$aGeiger,$bC. 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990000590260403321 952 $a07 E-135/D$b577$fDINSC 952 $a07 E-135/C$b576$fDINSC 952 $a07 E-135/B$b575$fDINSC 952 $a23 19 E 10$b9087$fFINAG 952 $a23 19 E 09$b7896$fFINAG 952 $a23 19 E 08$b7340$fFINAG 952 $a23 19 E 07$b6428$fFINAG 952 $a07 E-135/A$b574$fDINSC 959 $aDINSC 959 $aFINAG 996 $aHandbuch der Eisen-und Stahlgieberei$9318340 997 $aUNINA LEADER 02701nam 2200541Ia 450 001 9910450722203321 005 20200520144314.0 010 $a1836630339 010 $a1-280-70553-1 010 $a9786610705535 010 $a1-83663-033-6 010 $a1-84663-033-9 035 $a(CKB)1000000000337442 035 $a(EBL)275473 035 $a(OCoLC)171580144 035 $a(MiAaPQ)EBC275473 035 $a(MiAaPQ)EBC275474 035 $a(Au-PeEL)EBL275474 035 $a(CaPaEBR)ebr10146668 035 $a(CaONFJC)MIL70554 035 $a(OCoLC)935261754 035 $a(EXLCZ)991000000000337442 100 $a20000815d2006 uy 0 101 0 $aeng 135 $aur|n|---||||| 200 00$aConsumer empowerment$b[electronic resource] /$fguest editor: Len Tiu Wright 210 $aBradford, England $cEmerald Group Publishing$dc2006 215 $a1 online resource (192 p.) 225 0 $aEuropean Journal of Marketing ;$v40, no. 9/10 300 $aDescription based upon print version of record. 311 $a1-84663-032-0 327 $aCover; CONTENTS; EDITORIAL REVIEW BOARD; Guest editorial; Corporate marketing; Strong brands and corporate brands; Internal brand building and structuration: the role of leadership; The corporate brand association base; Corporate rebranding: destroying, transferring or creating brand equity?; The effect of corporate branding dimensions on consumers' product evaluation; Seven dimensions of corporate identity; The impact of organisational characteristics on corporate visual identity; A reflective approach to uncovering actual identity; The monarchy as acorporate brand; Book reviews 330 $aEJM has provided one of the principal platforms on the global stage relating to corporate marketing scholarship and associated areas. By revisiting past special editions of the EJM devoted to corporate-level concerns, a key aim of this e-book was to provide a platform whereby integrative approaches in corporate marketing research and scholarship can be highlighted. The majority of articles in this e-book focus on important concepts of corporate marketing and encompass corporate identity and the management of corporate brands, along with related concepts like visual identity, corporate communic 606 $aConsumers 606 $aMarketing$xManagement 608 $aElectronic books. 615 0$aConsumers. 615 0$aMarketing$xManagement. 676 $a658 676 $a658.045 701 $aWright$b Len Tiu$0879142 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910450722203321 996 $aConsumer empowerment$91963244 997 $aUNINA