LEADER 03078nam  2200385za 450 
001 9910450516303321
005 20211005010652.0
010   $a9780203010679 (e-book)
010   $a9780415191937 (pbk.)
010   $a9780415191920 (hbk.)
035   $a(MiAaPQ)EBC169693
035   $a(EXLCZ)991000000000248804
100   $a20180331d1999      uy             0
101 0 $aeng
135   $aur|n|---|||||
200 00$aConsumer value$b[electronic resource] $ea framework for analysis and research /$fedited by Morris B. Holbrook
210   $aLondon $cRoutledge$d1999
215   $a1 online resource (xvi, 203 p.) $cill
225 1 $aRoutledge interpretive marketing research series
320   $aIncludes bibliographical references and index.
327   $aIntroduction to consumer value / MORRIS B.HOLBROOK -- 1. The value of time in the context of waiting and delays / FRANCE LECLERC AND BERND H.SCHMITT -- 2. Value as excellence in the consumption experience / RICHARD L.OLIVER -- 3. The value of status and the status of value / MICHAEL R.SOLOMON -- 4. Possessions, materialism, and other-directedness in the expression of self / MARSHA L.RICHINS -- 5. The dangers and opportunities of playful consumption / KENT GRAYSON -- 6. Aesthetic value: beauty in art and fashion / JANET WAGNER -- 7. Ethics and the Typology of Consumer Value / N.CRAIG SMITH -- 8. Devaluing value: the apophatic ethic and the spirit of postmodern consumption / STEPHEN BROWN -- Conclusions / MORRIS B.HOLBROOK -- Index.
330   $aAs shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour. This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality. Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies.
410  0$aRoutledge interpretive marketing research series.
606   $aConsumer behavior
606   $aConsumers
606   $aConsumers$xResearch
608   $aElectronic books.
615  0$aConsumer behavior.
615  0$aConsumers.
615  0$aConsumers$xResearch.
676   $a658.8342
701   $aHolbrook$b Morris B$0148224
912   $a9910450516303321
996   $aConsumer value$92476944
997   $aUNINA