LEADER 02703nam  2200577Ia 450 
001 9910450482103321
005 20200520144314.0
010   $a1-280-50976-7
010   $a9786610509768
010   $a1-84544-848-0
035   $a(CKB)1000000000242914
035   $a(EBL)253995
035   $a(OCoLC)62595800
035   $a(SSID)ssj0000465870
035   $a(PQKBManifestationID)11973161
035   $a(PQKBTitleCode)TC0000465870
035   $a(PQKBWorkID)10457589
035   $a(PQKB)10317274
035   $a(MiAaPQ)EBC253995
035   $a(Au-PeEL)EBL253995
035   $a(CaPaEBR)ebr10103416
035   $a(CaONFJC)MIL50976
035   $a(EXLCZ)991000000000242914
100   $a20000815d2005      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aInternational marketing review$hVol. 22, No. 6$iInternational e-marketing$b[electronic resource] /$fGuest editors Nitish Singh and Sandeep Krishnamurthy
210   $aBradford, England $cEmerald Group Publishing$dc2005
215   $a1 online resource (112 p.)
300   $aDescription based upon print version of record.
311   $a1-84544-847-2 
327   $aPreliminaries; Contents; Guest editorial; International e-marketing: opportunities and issues; An analysis of the factors affecting the adoption of electronic commerce by SMEs; Mapping the mind of the mobile consumer across borders; Sustainable competitive advantage of internet firms; Effects of URLs in traditional media advertising in China; The internationalization speed of e-commerce; Note from the publisher
330   $aThe internet, web and related information technologies have proven to betransformational. While these technologies have impacted all parts of the corporation,the marketing function has perhaps been most affected. E-marketing is now a significantpart of every global corporation's marketing arsenal. As international acceptance of theinternet and web increases, the scope of international e-marketing now transitions frompossibility to reality.International marketing scholars have followed the transformational impact of theinternet/web closely. Several studies in the international e-marketing conte
606   $aElectronic commerce
606   $aMarketing
608   $aElectronic books.
615  0$aElectronic commerce.
615  0$aMarketing.
676   $a658.8/72
701   $aKrishnamurthy$b Sandeep$0959970
701   $aSingh$b Nitish$0959971
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910450482103321
996   $aInternational marketing review$92175723
997   $aUNINA