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010   $a9786610168880
010   $a0-8213-6269-0
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100   $a20050711d2005      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aCounting on communication$b[electronic resource] $ethe Uganda nutrition and early childhood development project /$fCecilia Caban?ero-Verzosa
210   $aWashington, D.C. $cWorld Bank$dc2005
215   $a1 online resource (56 p.)
225 1 $aWorld Bank working paper ;$vno. 59
300   $aDescription based upon print version of record.
311   $a0-8213-6268-2 
320   $aIncludes bibliographical references.
327   $aContents; Preface; Acknowledgments; Introduction; Designing Strategic Communication for Behavior Change; LIST OF TABLES; Link Communication Objectives to Outcomes; Understand Target Audiences Through Research; LIST OF BOXES; Map the Road to Behavior Change; Define Operationally-linked Communication Activities; Influencing Project Outcomes Through Strategic Communication; Critical Success Factors; Policy and Operational Implications; APPENDIXES; LIST OF UNNUMBERED TABLES; Bibliography
330   $aThe Uganda Nutrition and Early Childhood Development Project was one of the World Bank's first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the use of formative research about values and attitudes with respect to child rearing, in order to develop and test effective messages. The communication strategy was developed in a highly participatory manner and included nurturing a team of champions for the project among policymakers, district officials, community leaders, and grassroots organizations to advocate for the project. It also included two-way communication activities developed to address the practices and behaviors that would need to be changed in order for the project to be successful, rather than merely disseminating messages based on assumptions of project benefits.
410  0$aWorld Bank working paper ;$vno. 59.
606   $aHealth promotion$zUganda
606   $aMalnutrition in children$zUganda$xPrevention
606   $aEconomic assistance$zUganda
606   $aHealth, Nutrition, and Population
606   $aSocial and Cultural Issues
608   $aElectronic books.
615  0$aHealth promotion
615  0$aMalnutrition in children$xPrevention.
615  0$aEconomic assistance
615  0$aHealth, Nutrition, and Population.
615  0$aSocial and Cultural Issues.
676   $a353.6274096761
700   $aCaban?ero-Verzosa$b Cecilia$0864877
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910450399403321
996   $aCounting on communication$91930438
997   $aUNINA