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005 20200520144314.0
010   $a1-280-50964-3
010   $a9786610509645
010   $a1-84544-818-9
035   $a(CKB)1000000000242848
035   $a(EBL)253963
035   $a(OCoLC)171128936
035   $a(SSID)ssj0000502842
035   $a(PQKBManifestationID)11340777
035   $a(PQKBTitleCode)TC0000502842
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100   $a20000815d2005      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aBehavioral pricing$b[electronic resource] /$fguest editors Sarah Maxwell and Hooman Estelami
210   $aBradford, England $cEmerald Group Publishing$dc2005
215   $a1 online resource (48 p.)
225 0 $aJournal of product & brand management, featuring pricing strategy & practice ;$vv.14, no. 6
300   $aDescription based upon print version of record.
311   $a1-84544-817-0 
327   $aContents; Introduction; Price perceptions, merchant incentives, and consumer welfare; Economics and marketing on pricing: how and why do they differ?; Good news! Behavioral economics is not going away anytime soon; Do higher face-value coupons cost more than they are worth in increased sales?; Pricing differentials for organic, ordinary and genetically modified food; Differential effects of price-beating versus price-matching guarantee on retailers' price image
330   $aThe approach taken by researchers in the area of behavioral pricing is based on the psychological principles of human perception and information processing as well as on sociological principles of human relations and social norms. In this e-book we feature several researchers who have contributed to this new field of Behavioral Pricing.  Their research demonstrates the international scope of this emerging field and was conducted across the globe in countries such as Australia, France, Greece, and the United States.
606   $aConsumer behavior
606   $aMarketing research
608   $aElectronic books.
615  0$aConsumer behavior.
615  0$aMarketing research.
676   $a658.8/16
701   $aEstelami$b Hooman$0476790
701   $aMaxwell$b Sarah$0879146
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910450390103321
996   $aBehavioral pricing$92075658
997   $aUNINA