LEADER 03092nam 2200637 450 001 9910450303103321 005 20200520144314.0 010 $a1-280-42787-6 010 $a1-4237-2069-5 010 $a0-19-534681-5 010 $a1-60256-484-1 035 $a(CKB)1000000000245699 035 $a(EBL)272765 035 $a(OCoLC)252539412 035 $a(SSID)ssj0000254238 035 $a(PQKBManifestationID)11191629 035 $a(PQKBTitleCode)TC0000254238 035 $a(PQKBWorkID)10208595 035 $a(PQKB)11424986 035 $a(MiAaPQ)EBC4701931 035 $a(MiAaPQ)EBC272765 035 $a(Au-PeEL)EBL4701931 035 $a(CaPaEBR)ebr11273341 035 $a(CaONFJC)MIL42787 035 $a(OCoLC)61342582 035 $a(EXLCZ)991000000000245699 100 $a20161012h20042004 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aSurviving transformation $elessons from GM's surprising turnaround /$fVincent P. Barabba 210 1$aOxford, [England] ;$aNew York :$cOxford University Press,$d2004. 210 4$dİ2004 215 $a1 online resource (281 p.) 300 $aIncludes index. 311 $a0-19-517141-1 320 $aIncludes bibliographical references (p. [237]-244) and index. 327 $aForeword; Contents; 1 Setting the Scene; 2 Creating an Extended Customer Relationship Business; 3 Creating the Business You Want; 4 Transparency and a Dialogue with the Customer; 5 Finding the Right Mix of Business Designs; 6 Solving the Right Problem the Right Way; 7 Solving a Messy Problem: Changing the Way a Product Portfolio Is Developed; 8 Solving a Divergent-Views Problem: Developing the Right Pickup Truck Portfolio and Getting the Right Engine in the Camaro and Firebird; 9 Solving a Complex Problem: Averting Unintended Consequences 327 $a10 Applying What You Have Learned: Restoring an Existing Brand and Establishing a New One11 Understanding the System in Which the Enterprise System Operates; 12 Challenging Our Critical Assumptions; 13 Leveraging Knowledge Across the Enterprise; 14 Combining Imagination and Market Knowledge; 15 Creating the Right Business Design in the Face of Uncertainty; 16 Starting with Your Destination; Notes; Index 330 $aDescribes the strategic turnaround at General Motors beginning in the early 1990's that has brought it back from the brink of bankruptcy. This work focuses on how other companies in a variety of industries can learn from GM's experience. 606 $aAutomobile industry and trade$zUnited States$xManagement$vCase studies 606 $aOrganizational change$zUnited States$vCase studies 608 $aElectronic books. 615 0$aAutomobile industry and trade$xManagement 615 0$aOrganizational change 676 $a658.4/06 700 $aBarabba$b Vincent P.$f1934-$0116500 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910450303103321 996 $aSurviving transformation$9993496 997 $aUNINA