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010   $a1-280-36864-0
010   $a9786610368648
010   $a1-4129-3216-5
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035   $a(OCoLC)71839761
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100   $a20120405d2003      fy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aServices, marketing and management$b[electronic resource] /$fAudrey Gilmore
210   $aLondon $cSAGE$dc2003
215   $a1 online resource (221 p.)
300   $aDescription based upon print version of record.
311   $a1-4462-1520-2 
311   $a0-7619-4157-6 
320   $aIncludes bibliographical references and indexes.
327   $aCover; Contents; Chapter 1 - Underpinning Concepts of Services Marketing Management; Chapter 2 - Evaluation and Measurement pf Services; Chapter 3 - Services Marketing in Specific Contexts - the For-Profit Sector; Chapter 4 - Services Marketing in Specific Contexts - the Not-for-Profit Sector; Chapter 5 - Organizational Influences on Services Management; Chapter 6 - Management Styles and Emphasis for Services Marketing; Chapter 7 - Internal Marketing in Service Organizations; Chapter 8 - Management Competencies for Services Marketing; Chapter 9 - Contemporary Issues in Services Marketing
327   $aChapter 10 - Services Marketing Management - What does the Future Hold?Author Index; Subject Index
330 8 $aThis text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums.
606   $aService industries$xManagement
606   $aService industries$xMarketing
608   $aElectronic books.
615  0$aService industries$xManagement.
615  0$aService industries$xMarketing.
676   $a658.8
700   $aGilmore$b Audrey$01027903
801  0$bStDuBDS
801  1$bStDuBDS
906   $aBOOK
912   $a9910450255403321
996   $aServices, marketing and management$92443646
997   $aUNINA