LEADER 02586nam 22006014a 450 001 9910450239803321 005 20200520144314.0 010 $a1-280-46461-5 010 $a9786610464616 010 $a1-4175-6158-0 010 $a90-474-0078-X 035 $a(CKB)1000000000032922 035 $a(EBL)253474 035 $a(OCoLC)191039264 035 $a(SSID)ssj0000111251 035 $a(PQKBManifestationID)11140927 035 $a(PQKBTitleCode)TC0000111251 035 $a(PQKBWorkID)10080537 035 $a(PQKB)10054455 035 $a(MiAaPQ)EBC253474 035 $a(Au-PeEL)EBL253474 035 $a(CaPaEBR)ebr10090631 035 $a(CaONFJC)MIL46461 035 $a(OCoLC)57190058 035 $a(EXLCZ)991000000000032922 100 $a20001226d2001 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBiblical ambiguities$b[electronic resource] $emetaphor, semantics, and divine imagery /$fby David H. Aaron 210 $aLeiden ;$aBoston $cBrill$d2001 215 $a1 online resource (232 p.) 225 1 $aThe Brill reference library of ancient Judaism,$x1566-1237 ;$vv. 4 300 $aDescription based upon print version of record. 311 $a90-04-12032-7 320 $aIncludes bibliographical references (p. [201]-214) and indexes. 327 $aTable of Contents; Preface; 1. Introduction: Ambiguity and Figurative Speech; 2. Distinguishing Metaphors from Non-Metaphors; 3. A Non-Binary Conceptualization of Meaning; 4. Toward a Model for Gradient Judgments; 5. Typicality Conditions and Relevance; 6. Metaphor as a Gradient Judgment; 7. Idolatry: The Most Challenging Metaphor; 8. Aniconism as a Narrowing of the Conditions-of-Relevance; 9. Conclusion; Bibliography of Works Cited; Index of Names and Subjects; Index of Scriptural References 330 $aThis volume poses as its central question: when we read a passage in the Hebrew Bible, how do we know whether the passage was meant literally or metaphorically? This study argues that our assumptions as to how language works influences the way we interpret biblical texts. 410 0$aBrill reference library of ancient Judaism ;$vv. 4. 606 $aMetaphor in the Bible 608 $aElectronic books. 615 0$aMetaphor in the Bible. 676 $a221.6/6 700 $aAaron$b David H.$f1956-$0894461 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910450239803321 996 $aBiblical ambiguities$91998202 997 $aUNINA LEADER 02838nam 2200649 a 450 001 9910785340803321 005 20230721013720.0 010 $a1-282-80206-2 010 $a9786612802065 010 $a1-4416-8718-1 010 $a93-5043-713-9 010 $a600-00-2733-8 035 $a(CKB)2670000000059062 035 $a(EBL)588553 035 $a(OCoLC)700695701 035 $a(SSID)ssj0000671780 035 $a(PQKBManifestationID)11409114 035 $a(PQKBTitleCode)TC0000671780 035 $a(PQKBWorkID)10625611 035 $a(PQKB)11780603 035 $a(Au-PeEL)EBL588553 035 $a(CaPaEBR)ebr10416269 035 $a(Au-PeEL)EBL4953553 035 $a(CaONFJC)MIL280206 035 $a(OCoLC)1024265126 035 $a(MiAaPQ)EBC588553 035 $a(EXLCZ)992670000000059062 100 $a20101015d2008 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aAdvertising and personal selling$b[electronic resource] /$fNamita Rajput, Neeru Vasishth 210 $aMumbai [India] $cHimalaya Pub. House$d2008 215 $a1 online resource (309 p.) 300 $aDescription based upon print version of record. 311 $a81-8318-902-4 327 $aCOVER; CONTENTS; Nature and Importance of Advertising; Advertising Budget; Media Decisions; Advertising Copy and Elements; Advertising Appeals; Measuring Advertising Effectiveness; Advertising Agency; Ethical and Legal Aspects of Advertising; Nature and Importance of Personal Selling; Customer Knowledge and Buying Motives; Knowledge of Products and Markets; Process of Effective Personal Selling; Handling Objections; Closing the Sale; Customer Follow-up; Sales Planning and Control - An Overview; Sales Force Management : Recruitment and Selection; Training and Development 327 $aDirection and SupervisionMotivation and Compensation; Performance Appraisal 330 $aAn authentic, simple and crisp presentation of the subject matter.; Various concepts have been explained in a lucid, pragmatic and student friendly language.; Covers the detailed syllabus of Delhi University for the students of B. Com. (H) III year.; Each paragraph is distinctly numbered and starts with relevant background of the subject.; Previous years questions have been given in the appendix for reference. 606 $aAdvertising 606 $aSales promotion 606 $aSelling 615 0$aAdvertising. 615 0$aSales promotion. 615 0$aSelling. 676 $a658.8/2 700 $aRajput$b Namita$01577326 701 $aVasishth$b Neeru$01577327 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910785340803321 996 $aAdvertising and personal selling$93855865 997 $aUNINA