LEADER 03635oam 2200757I 450 001 9910450143403321 005 20210114014813.0 010 $a1-134-94042-4 010 $a1-280-47832-2 010 $a9786610478323 010 $a0-203-13334-X 024 7 $a10.4324/9780203133347 035 $a(CKB)1000000000002072 035 $a(EBL)165716 035 $a(OCoLC)56119093 035 $a(SSID)ssj0000137533 035 $a(PQKBManifestationID)11134144 035 $a(PQKBTitleCode)TC0000137533 035 $a(PQKBWorkID)10088824 035 $a(PQKB)11230206 035 $a(MiAaPQ)EBC165716 035 $a(EXLCZ)991000000000002072 100 $a20180331d1991 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aDesperately seeking the audience /$fIen Ang 210 1$aLondon ;$aNew York :$cRoutledge,$d1991. 215 $a1 online resource (185 p.) 300 $aDescription based upon print version of record. 311 $a1-138-13635-2 311 $a0-415-05270-X 320 $aIncludes bibliographical references (pages [186]-199) and index. 327 $aBook Cover; Half-Title; Title; Copyright; Dedication; Contents; Preface and acknowledgements; Introduction; 1 Institutional knowledge: the need to control; 2 Audience-as-market and audience-as-public; 3 Television audience as taxonomic collective; 4 The limits of discursive control; 5 Commercial knowledge: measuring the audience; 6 In search of the audience commodity; 7 Streamlining 'television audience'; 8 The streamlined audience disrupted: impact of the new technologies; 9 The people meter 'solution'; 10 Revolt of the viewer? The elusive audience 327 $a11 Normative knowledge: the breakdown of the public service ideal12 Britain: the BBC and the loss of the disciplined audience; 13 Netherlands: VARA and the loss of the natural audience; 14 Repairing the loss: the desire for audience information; Conclusions: Understanding television audiencehood; Notes; Bibliography; Index 330 $aMillions of people all over the world are avid members of the television audience. Yet, despite the central place television occupies in contemporary culture, our understanding of its complex and dynamic role in everyday life remains surprisingly limited. Focusing on the television audience, Ien Ang asks why we understand so little about its nature, and argues that our ignorance arises directly out of the biases inherent in prevailing official knowledge about it. She sets out to deconstruct the assumptions of this official knowledge by exploring the territory where it is mainly produced - the 606 $aEurope 606 $aMass media 606 $aTelevision viewers 606 $aTelevision viewers - United States 606 $aTelevision viewers$zUnited States 606 $aTelevision viewers$zEurope 606 $aJournalism & Communications$2HILCC 606 $aRadio & TV Broadcasting$2HILCC 608 $aElectronic books. 615 4$aEurope. 615 4$aMass media. 615 4$aTelevision viewers. 615 4$aTelevision viewers - United States. 615 0$aTelevision viewers 615 0$aTelevision viewers 615 7$aJournalism & Communications 615 7$aRadio & TV Broadcasting 676 $a302.2345 676 $a384.55/1 676 $a384.551 700 $aAng$b Ien.$0526680 801 0$bAU-PeEL 801 1$bAU-PeEL 801 2$bAU-PeEL 906 $aBOOK 912 $a9910450143403321 996 $aDesperately seeking the audience$91253818 997 $aUNINA LEADER 00920nam a22002411i 4500 001 991001292749707536 005 20021207155338.0 008 021207s1965 fr |||||||||||||||||fre 035 $ab12126950-39ule_inst 035 $aARCHE-021675$9ExL 040 $aDip.to Filologia Ling. e Lett.$bita$cA.t.i. 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