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010   $a9786610478323
010   $a0-203-13334-X
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035   $a(OCoLC)56119093
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035   $a(PQKBTitleCode)TC0000137533
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100   $a20180331d1991      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aDesperately seeking the audience /$fIen Ang
210  1$aLondon ;$aNew York :$cRoutledge,$d1991.
215   $a1 online resource (185 p.)
300   $aDescription based upon print version of record.
311   $a1-138-13635-2 
311   $a0-415-05270-X 
320   $aIncludes bibliographical references (pages [186]-199) and index.
327   $aBook Cover; Half-Title; Title; Copyright; Dedication; Contents; Preface and acknowledgements; Introduction; 1 Institutional knowledge: the need to control; 2 Audience-as-market and audience-as-public; 3 Television audience as taxonomic collective; 4 The limits of discursive control; 5 Commercial knowledge: measuring the audience; 6 In search of the audience commodity; 7 Streamlining 'television audience'; 8 The streamlined audience disrupted: impact of the new technologies; 9 The people meter 'solution'; 10 Revolt of the viewer? The elusive audience
327   $a11 Normative knowledge: the breakdown of the public service ideal12 Britain: the BBC and the loss of the disciplined audience; 13 Netherlands: VARA and the loss of the natural audience; 14 Repairing the loss: the desire for audience information; Conclusions: Understanding television audiencehood; Notes; Bibliography; Index
330   $aMillions of people all over the world are avid members of the television audience. Yet, despite the central place television occupies in contemporary culture, our understanding of its complex and dynamic role in everyday life remains surprisingly limited. Focusing on the television audience, Ien Ang asks why we understand so little about its nature, and argues that our ignorance arises directly out of the biases inherent in prevailing official knowledge about it. She sets out to deconstruct the assumptions of this official knowledge by exploring the territory where it is mainly produced - the
606   $aEurope
606   $aMass media
606   $aTelevision viewers
606   $aTelevision viewers - United States
606   $aTelevision viewers$zUnited States
606   $aTelevision viewers$zEurope
606   $aJournalism & Communications$2HILCC
606   $aRadio & TV Broadcasting$2HILCC
608   $aElectronic books.
615  4$aEurope.
615  4$aMass media.
615  4$aTelevision viewers.
615  4$aTelevision viewers - United States.
615  0$aTelevision viewers
615  0$aTelevision viewers
615  7$aJournalism & Communications
615  7$aRadio & TV Broadcasting
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996   $aDesperately seeking the audience$91253818
997   $aUNINA