LEADER 02176nam 2200577Ia 450 001 9910450060503321 005 20200520144314.0 010 $a87-630-0995-1 035 $a(CKB)1000000000004982 035 $a(EBL)3400742 035 $a(SSID)ssj0000281744 035 $a(PQKBManifestationID)11259605 035 $a(PQKBTitleCode)TC0000281744 035 $a(PQKBWorkID)10306849 035 $a(PQKB)10747638 035 $a(MiAaPQ)EBC3400742 035 $a(Au-PeEL)EBL3400742 035 $a(CaPaEBR)ebr10052012 035 $a(OCoLC)70771851 035 $a(EXLCZ)991000000000004982 100 $a20040502d2002 my 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aMarketing across cultures in Asia$b[electronic resource] $ea practical guide /$fRichard R. Gesteland & Georg F. Seyk 210 $aCopenhagen ;$aHerndon, VA $cCopenhagen Business School Press$dc2002 215 $a1 online resource (188 p.) 300 $aDescription based upon print version of record. 311 $a87-630-0094-6 320 $aIncludes bibliographical references. 327 $a""Contents""; ""About the Authors""; ""Foreword""; ""Marketing in Asia""; ""1. Sizing up the Market""; ""2. Business Behavior in Asia""; ""3. Laying the Groundwork""; ""4. Exploring a Network""; ""5. Getting It in Writing""; ""6. Putting It All Together""; ""7. What about Bill?""; ""Negotiating in Asia""; ""8. East Asia""; ""9. Southeast Asia""; ""Further reading"" 606 $aBusiness etiquette$zAsia 606 $aMarketing$vCross-cultural studies 606 $aIntercultural communication 606 $aNegotiation in business$vCross-cultural studies 608 $aElectronic books. 615 0$aBusiness etiquette 615 0$aMarketing 615 0$aIntercultural communication. 615 0$aNegotiation in business 700 $aGesteland$b Richard R$0885958 701 $aSeyk$b Georg F$0925514 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910450060503321 996 $aMarketing across cultures in Asia$92078130 997 $aUNINA LEADER 05226nam 22006735 450 001 9910483969703321 005 20251226195131.0 010 $a3-540-68204-X 024 7 $a10.1007/11949374 035 $a(CKB)1000000000284013 035 $a(SSID)ssj0000320107 035 $a(PQKBManifestationID)11253471 035 $a(PQKBTitleCode)TC0000320107 035 $a(PQKBWorkID)10360921 035 $a(PQKB)10688921 035 $a(DE-He213)978-3-540-68204-2 035 $a(MiAaPQ)EBC3068565 035 $a(PPN)123140048 035 $a(EXLCZ)991000000000284013 100 $a20100301d2006 u| 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt 182 $cc 183 $acr 200 10$aSoftware Engineering Education in the Modern Age $eSoftware Education and Training Sessions at the International Conference, on Software Engineering, ICSE 2005, St. Louis, MO, USA, May 15-21, 2005, Revised Lectures /$fedited by Paola Inverardi, Mehdi Jazayeri 205 $a1st ed. 2006. 210 1$aBerlin, Heidelberg :$cSpringer Berlin Heidelberg :$cImprint: Springer,$d2006. 215 $a1 online resource (VIII, 208 p.) 225 1 $aProgramming and Software Engineering,$x2945-9168 ;$v4309 300 $aBibliographic Level Mode of Issuance: Monograph 311 08$a3-540-68203-1 320 $aIncludes bibliographical references and index. 327 $aOn Software Engineering Education -- Reflections on Software Engineering Education -- Reflections on Software Engineering 2004, the ACM/IEEE-CS Guidelines for Undergraduate Programs in Software Engineering -- State of the Art and Practice: Creativity and Rigor -- Deciding What to Design: Closing a Gap in Software Engineering Education -- A Pedagogical View on Software Modeling and Graph-Structured Diagrams -- Do Students Recognize Ambiguity in Software Specifications? A Multi-national, Multi-institutional Report -- The Groupthink Specification Exercise -- Challenges for Industries and Academia -- The Making of a Software Engineer -- The Challenges of Software Engineering Education -- Future Directions -- A Strategy for Content Reusability with Product Lines Derived from Experience in Online Education -- Informatics: A Novel, Contextualized Approach to Software Engineering Education -- Software Engineering Education in the Era of Outsourcing, Distributed Development, and Open Source Software: Challenges and Opportunities -- On the Education of Future Software Engineers. 330 $aSoftware Engineering is a multifaceted and expanding topic. It aims to provide theories, methods and tools to tackle the complexity of software systems, from development to maintenance. Its complexity is made even more severe today by rapidadvancesin technology,the pervasivenessofsoftwareinallareasofsociety, and the globalization of software development. The continuous expansion of the ?eld presents the problem of how to keep up for practitioners. For educators, the key questions are how should software engineers be educated and what are the core topics and key technologies? Even looking only at the last decade, the tremendous changes that have taken place in the software engineering industry, and in the industrial world in general,raise many questions. What are the e?ects of: Outsourcing?Distributed softwaredevelopment?Opensource?Standardization?Softwarepatents?Mod- driven development? How should these developments change the way we teach softwareengineering?Shouldtextbooksbeupdated?Shouldsoftwareengineering play a di?erent role in the computer science curriculum, for example, be more pervasive? How are instructors in universities handling these issues? All these issues were discussed at the Software Education and Training s- sions at the International Conference on Software Engineering (ICSE 2005) by leading researchers, educators, and practitioners in software engineering, who presented their?sometimes controversial?views and insights on software en- neering education in the new millennium. In this volume we have collected some of the most representative and innovative approachesthat were presented at the workshop. The authors revised their papers based on discussions at the conf- ence and the comments they received from the reviews. 410 0$aProgramming and Software Engineering,$x2945-9168 ;$v4309 606 $aSoftware engineering 606 $aEducation$xData processing 606 $aComputers and civilization 606 $aSoftware Engineering 606 $aComputers and Education 606 $aComputers and Society 615 0$aSoftware engineering. 615 0$aEducation$xData processing. 615 0$aComputers and civilization. 615 14$aSoftware Engineering. 615 24$aComputers and Education. 615 24$aComputers and Society. 676 $a005.1 701 $aInverardi$b Paola$0955553 701 $aJazayeri$b Mehdi$08756 712 12$aInternational Conference on Software Engineering$f(2005 :$eSaint Louis, Mo.) 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910483969703321 996 $aSoftware engineering education in the modern age$94202595 997 $aUNINA