LEADER 02176nam  2200577Ia 450 
001 9910450060503321
005 20200520144314.0
010   $a87-630-0995-1
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035   $a(EBL)3400742
035   $a(SSID)ssj0000281744
035   $a(PQKBManifestationID)11259605
035   $a(PQKBTitleCode)TC0000281744
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035   $a(PQKB)10747638
035   $a(MiAaPQ)EBC3400742
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035   $a(CaPaEBR)ebr10052012
035   $a(OCoLC)70771851
035   $a(EXLCZ)991000000000004982
100   $a20040502d2002      my             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aMarketing across cultures in Asia$b[electronic resource] $ea practical guide /$fRichard R. Gesteland & Georg F. Seyk
210   $aCopenhagen ;$aHerndon, VA $cCopenhagen Business School Press$dc2002
215   $a1 online resource (188 p.)
300   $aDescription based upon print version of record.
311   $a87-630-0094-6 
320   $aIncludes bibliographical references.
327   $a""Contents""; ""About the Authors""; ""Foreword""; ""Marketing in Asia""; ""1. Sizing up the Market""; ""2. Business Behavior in Asia""; ""3. Laying the Groundwork""; ""4. Exploring a Network""; ""5. Getting It in Writing""; ""6. Putting It All Together""; ""7. What about Bill?""; ""Negotiating in Asia""; ""8. East Asia""; ""9. Southeast Asia""; ""Further reading""
606   $aBusiness etiquette$zAsia
606   $aMarketing$vCross-cultural studies
606   $aIntercultural communication
606   $aNegotiation in business$vCross-cultural studies
608   $aElectronic books.
615  0$aBusiness etiquette
615  0$aMarketing
615  0$aIntercultural communication.
615  0$aNegotiation in business
700   $aGesteland$b Richard R$0885958
701   $aSeyk$b Georg F$0925514
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910450060503321
996   $aMarketing across cultures in Asia$92078130
997   $aUNINA