LEADER 00792nam0-2200325---450- 001 990008315560403321 005 20060503130733.0 010 $a92-64-01182-X 035 $a000831556 035 $aFED01000831556 035 $a(Aleph)000831556FED01 035 $a000831556 100 $a20060426d2005----km-y0itay50------ba 101 0 $aeng 102 $aFR 105 $aa-------001yy 200 1 $aChina 205 $aReprinted 2006 210 $aParis$cOECD$dİ2005 215 $a205 p.$cill.$d24 cm 225 1 $aOECD economic surveys 610 0 $aCina$aEconomia 676 $a330.95$v21$zita 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990008315560403321 952 $aVI M 128$b42144$fFSPBC 959 $aFSPBC 996 $aChina$956906 997 $aUNINA LEADER 00723nam0-22002771i-450- 001 990000160570403321 035 $a000016057 035 $aFED01000016057 035 $a(Aleph)000016057FED01 035 $a000016057 100 $a20011111d--------km-y0itay50------ba 101 0 $aita 105 $ay-------001yy 200 1 $a50 ans Motor-Columbus$e1895-1945. 210 $aBaden$c[Motor-Columbus]$d[1945] 215 $a79 p., 16 tav.$cill.$d30 cm 610 0 $aMotor$aColumbus$a1895$a1945 676 $a338.762 710 02$aMOTOR-COLUMBUS 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990000160570403321 952 $a13 N 54 17$b5588$fFINBC 959 $aFINBC 997 $aUNINA DB $aING01 LEADER 03095nam 2200625Ia 450 001 9910450058003321 005 20200520144314.0 010 $a1-280-51497-3 010 $a9786610514977 010 $a1-84544-353-5 035 $a(CKB)1000000000000376 035 $a(EBL)289796 035 $a(OCoLC)70735697 035 $a(SSID)ssj0000465312 035 $a(PQKBManifestationID)11338164 035 $a(PQKBTitleCode)TC0000465312 035 $a(PQKBWorkID)10456980 035 $a(PQKB)10252155 035 $a(MiAaPQ)EBC289796 035 $a(Au-PeEL)EBL289796 035 $a(CaPaEBR)ebr10058608 035 $a(CaONFJC)MIL51497 035 $a(EXLCZ)991000000000000376 100 $a20041016d2004 my 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aAction research in marketing$b[electronic resource] /$fguest editor, Chad Perry 210 $a[Bradford, England] $cEmerald Group Pub.$d2004 215 $a1 online resource (181 p.) 225 1 $aEuropean journal of marketing ;$vv. 38, no. 3/4, 2004 300 $aDescription based upon print version of record. 311 $a0-86176-932-5 320 $aIncludes bibliographical references. 327 $aCONTENTS; EDITORIAL REVIEW BOARD; Abstracts and keywords; French abstracts; German abstracts; Spanish abstracts; Guest editorial; Action research in marketing; Action research reviewed: a market-oriented approach; Improving customer relationship management through database/ Internet marketing; Action research in turbulent environments; Towards rigour in action research: a case study in marketing planning; Generalising results of an action research project in one work place to other situations; Adapting action research to marketing 327 $aThere can be no learning without action and no action without learningUncovering "theories-in-use": building luxury wine brands; About the authors 330 $aDevelops a definition of action research that is particularly suitable for marketing and based on the articles in this issue of European Journal of Marketing, emphasising the breadth of action research in marketing and its distinctive interest in analytic generalisation, that is, in building a theory that extends beyond the particular situation that is being action researched to other situations.. The three sections of this commentary include: definition of traditional action research, action learning and case research. Second, drawing of four implications from the articles within this special 410 0$aEuropean journal of marketing ;$vv. 38, no. 3/4, 2004. 606 $aMarketing research 606 $aResearch, Industrial 608 $aElectronic books. 615 0$aMarketing research. 615 0$aResearch, Industrial. 676 $a658.8072 676 $a658.83 701 $aPerry$b Chad$0987624 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910450058003321 996 $aAction research in marketing$92257776 997 $aUNINA