LEADER 01362nam0 2200349 i 450 001 SUN0124163 005 20200323104549.315 010 $d0.00 017 70$2N$a9783319572161 100 $a20191009d2017 |0engc50 ba 101 $aeng 102 $aCH 105 $a|||| ||||| 200 1 $a*Nanomaterials in Daily Life$eCompounds, Synthesis, Processing and Commercialization$fZhypargul Abdullaeva 205 $aCham : Springer, 2017 210 $aXI$d149 p.$cill. ; 24 cm 215 $aPubblicazione in formato elettronico 620 $aCH$dCham$3SUNL001889 676 $a615.1$cFarmacologia. Farmaci. Farmacia$v22 676 $a615.9$cTossicologia$v22 676 $a577.14$cChimica ambientale$v22 676 $a641.3$cAlimenti$v22 676 $a620.5$cNanotecnologia$v22 676 $a620.1$cScienza dei materiali$v22 700 1$aAbdullaeva$b, Zhypargul$3SUNV095637$0767513 712 $aSpringer$3SUNV000178$4650 801 $aIT$bSOL$c20200921$gRICA 856 4 $uhttps://link.springer.com/book/10.1007%2F978-3-319-57216-1#toc 912 $aSUN0124163 950 $aUFFICIO DI BIBLIOTECA DEL DIPARTIMENTO DI SCIENZE E TECNOLOGIE AMBIENTALI BIOLOGICHE E FARMACEUTICHE$d17CONS e-book 2111 $e17BIB2111 259 20191009 996 $aNanomaterials in Daily Life$91562559 997 $aUNICAMPANIA LEADER 03095nam 2200625Ia 450 001 9910450058003321 005 20200520144314.0 010 $a1-280-51497-3 010 $a9786610514977 010 $a1-84544-353-5 035 $a(CKB)1000000000000376 035 $a(EBL)289796 035 $a(OCoLC)70735697 035 $a(SSID)ssj0000465312 035 $a(PQKBManifestationID)11338164 035 $a(PQKBTitleCode)TC0000465312 035 $a(PQKBWorkID)10456980 035 $a(PQKB)10252155 035 $a(MiAaPQ)EBC289796 035 $a(Au-PeEL)EBL289796 035 $a(CaPaEBR)ebr10058608 035 $a(CaONFJC)MIL51497 035 $a(EXLCZ)991000000000000376 100 $a20041016d2004 my 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aAction research in marketing$b[electronic resource] /$fguest editor, Chad Perry 210 $a[Bradford, England] $cEmerald Group Pub.$d2004 215 $a1 online resource (181 p.) 225 1 $aEuropean journal of marketing ;$vv. 38, no. 3/4, 2004 300 $aDescription based upon print version of record. 311 $a0-86176-932-5 320 $aIncludes bibliographical references. 327 $aCONTENTS; EDITORIAL REVIEW BOARD; Abstracts and keywords; French abstracts; German abstracts; Spanish abstracts; Guest editorial; Action research in marketing; Action research reviewed: a market-oriented approach; Improving customer relationship management through database/ Internet marketing; Action research in turbulent environments; Towards rigour in action research: a case study in marketing planning; Generalising results of an action research project in one work place to other situations; Adapting action research to marketing 327 $aThere can be no learning without action and no action without learningUncovering "theories-in-use": building luxury wine brands; About the authors 330 $aDevelops a definition of action research that is particularly suitable for marketing and based on the articles in this issue of European Journal of Marketing, emphasising the breadth of action research in marketing and its distinctive interest in analytic generalisation, that is, in building a theory that extends beyond the particular situation that is being action researched to other situations.. The three sections of this commentary include: definition of traditional action research, action learning and case research. Second, drawing of four implications from the articles within this special 410 0$aEuropean journal of marketing ;$vv. 38, no. 3/4, 2004. 606 $aMarketing research 606 $aResearch, Industrial 608 $aElectronic books. 615 0$aMarketing research. 615 0$aResearch, Industrial. 676 $a658.8072 676 $a658.83 701 $aPerry$b Chad$0987624 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910450058003321 996 $aAction research in marketing$92257776 997 $aUNINA