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010   $a1-280-34702-3
010   $a9786610347025
010   $a1-84544-260-1
035   $a(CKB)1000000000032645
035   $a(EBL)233860
035   $a(OCoLC)71835436
035   $a(SSID)ssj0000284454
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035   $a(PQKBTitleCode)TC0000284454
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100   $a20000815d2005      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 04$aThe state of research in marketing$b[electronic resource] /$fguest editors: Nick Lee and John Saunders
210   $aBradford, England $cEmerald Group Publishing$dc2005
215   $a1 online resource (177 p.)
225 0 $aEuropean journal of marketing ;$vv. 39, no. 3/4
300   $aDescription based upon print version of record.
311   $a1-84544-098-6 
327   $aCONTENTS; EDITORIAL REVIEW BOARD; GUEST EDITORIAL - Whither research in marketing?; Where are we and where are we going? The status and future of research in marketing; Beyond incommensurability? Empirical expansion on diversity in research; Grounded theory, ethnography and phenomenology A comparative analysis of three qualitative strategies for marketing research; Qualitative research in marketing Road-map for a wilderness of complexity and unpredictability; The rise and fall of the Latin Square in marketing: a cautionary tale
327   $aEquivalence of survey data: relevance for international marketingThe evolution of "classical mythology" within marketing measure development; Long life to marketing research: a postmodern view; About the authors; Call for papers
330   $aFeatures pieces from leading figures in the field such as John Saunders, Evert Gummesson and Dale Littler. A number of the UK authors are key people with regard to the UK Academy of Marketing.  The e-book looks at positive and negative aspects of the current status of marketing research.
606   $aMarketing
606   $aResearch
608   $aElectronic books.
615  0$aMarketing.
615  0$aResearch.
676   $a658.8
701   $aLee$b Nick$0144694
701   $aSaunders$b John$0369977
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910450029003321
996   $aThe state of research in marketing$92172681
997   $aUNINA