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181   $ctxt
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200 10$aBrain tattoos$b[electronic resource] $ecreating unique brands that stick in your customers' minds /$fKaren Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong
210   $aNew York $cAMACOM$dc2005
215   $a1 online resource (207 p.)
300   $aDescription based upon print version of record.
311   $a0-8144-7234-6 
320   $aIncludes bibliographical references and index.
327   $aPreliminaries; Contents; Chapter 1: Your Brand; Chapter 2: Brand Checkup; Chapter 3: Brand Moi; Chapter 4: Brand Warriors; Chapter 5: Branding Basics; Chapter 6: Brand Naming; Chapter 7: Four Engines of Brand Development; Chapter 8: The Fifth Engine; Chapter 9: Internal Branding; Chapter 10: Before You Brand, Protect Your Assets; Epilogue: Top-Ten Tattoo Taboos; Resources; Index; About the Author
330   $aMake your brand so strong customers can't get it out of their heads!
606   $aBrand name products
606   $aBranding (Marketing)
608   $aElectronic books.
615  0$aBrand name products.
615  0$aBranding (Marketing)
676   $a658.8/27
700   $aPost$b Karen$0626540
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801  1$bMiAaPQ
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906   $aBOOK
912   $a9910449954903321
996   $aBrain Tattoos$91214936
997   $aUNINA

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100   $a20080123d1989----km-y0itay50------ba
101 0 $aeng
102   $aGB
105   $ay-------001yy
200 1 $aContingency, irony, and solidarity$fRichard Rorty
210   $aCambridge$cCambridge University Press$d1989
215   $aXVI, 201 p.$d22 cm
610 0 $aEtica e linguaggio
610 0 $aLetteratura e filosofia
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