LEADER 02107nam 22005534a 450 001 9910449954903321 005 20200520144314.0 010 $a0-8144-2839-8 035 $a(CKB)1000000000023818 035 $a(EBL)242997 035 $a(OCoLC)141187812 035 $a(SSID)ssj0000114310 035 $a(PQKBManifestationID)11130096 035 $a(PQKBTitleCode)TC0000114310 035 $a(PQKBWorkID)10102284 035 $a(PQKB)10169325 035 $a(MiAaPQ)EBC242997 035 $a(Au-PeEL)EBL242997 035 $a(CaPaEBR)ebr10075607 035 $a(OCoLC)70773783 035 $a(EXLCZ)991000000000023818 100 $a20040616d2005 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBrain tattoos$b[electronic resource] $ecreating unique brands that stick in your customers' minds /$fKaren Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong 210 $aNew York $cAMACOM$dc2005 215 $a1 online resource (207 p.) 300 $aDescription based upon print version of record. 311 $a0-8144-7234-6 320 $aIncludes bibliographical references and index. 327 $aPreliminaries; Contents; Chapter 1: Your Brand; Chapter 2: Brand Checkup; Chapter 3: Brand Moi; Chapter 4: Brand Warriors; Chapter 5: Branding Basics; Chapter 6: Brand Naming; Chapter 7: Four Engines of Brand Development; Chapter 8: The Fifth Engine; Chapter 9: Internal Branding; Chapter 10: Before You Brand, Protect Your Assets; Epilogue: Top-Ten Tattoo Taboos; Resources; Index; About the Author 330 $aMake your brand so strong customers can't get it out of their heads! 606 $aBrand name products 606 $aBranding (Marketing) 608 $aElectronic books. 615 0$aBrand name products. 615 0$aBranding (Marketing) 676 $a658.8/27 700 $aPost$b Karen$0626540 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910449954903321 996 $aBrain Tattoos$91214936 997 $aUNINA LEADER 00908nam0-2200325---450 001 990008604500403321 005 20241122095351.0 010 $a0-521-35381-5 035 $a000860450 035 $aFED01000860450 035 $a(Aleph)000860450FED01 100 $a20080123d1989----km-y0itay50------ba 101 0 $aeng 102 $aGB 105 $ay-------001yy 200 1 $aContingency, irony, and solidarity$fRichard Rorty 210 $aCambridge$cCambridge University Press$d1989 215 $aXVI, 201 p.$d22 cm 610 0 $aEtica e linguaggio 610 0 $aLetteratura e filosofia 676 $a144 676 $a401 700 1$aRorty,$bRichard$f<1931-2007>$0143803 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990008604500403321 952 $a401.01 RORT 01$b7723 Bibl.$fFLFBC 959 $aFLFBC 996 $aContingency, irony and solidarity$920548 997 $aUNINA