LEADER 05620nam 22006974a 450 001 9910449935803321 005 20200520144314.0 010 $a1-281-07824-7 010 $a9786611078249 010 $a0-08-050054-4 035 $a(CKB)1000000000023912 035 $a(EBL)316905 035 $a(OCoLC)476108760 035 $a(SSID)ssj0000116192 035 $a(PQKBManifestationID)11140896 035 $a(PQKBTitleCode)TC0000116192 035 $a(PQKBWorkID)10027049 035 $a(PQKB)10255521 035 $a(MiAaPQ)EBC316905 035 $a(CaSebORM)9781558609167 035 $a(Au-PeEL)EBL316905 035 $a(CaPaEBR)ebr10206776 035 $a(EXLCZ)991000000000023912 100 $a20030319d2003 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBusiness intelligence$b[electronic resource] $ethe savvy manager's guide, getting onboard with emerging IT /$fDavid Loshin ; [foreword by Ronald J. Powell] 205 $a1st edition 210 $aAmsterdam ;$aBoston $cMorgan Kaufmann Publishers$dc2003 215 $a1 online resource (292 p.) 225 1 $aThe savvy manager's guides 300 $aDescription based upon print version of record. 311 $a1-55860-916-4 320 $aIncludes bibliographical references and index. 327 $aFront Cover; Business Intelligence; Copyright Page; Contents; Foreword; Preface; Chapter 1. Business Intelligence and Information Exploitation; Why Business Intelligence?; The Information Asset; Exploiting Information; Business Intelligence and Program Success; What Is Business Intelligence?; Actionable Knowledge; Selected Readings; Chapter 2. The Value of Business Intelligence; The Information Asset and Data Valuation; Actionable Knowledge-Return on Investment; Business Intelligence Applications; The Intelligence Dashboard; Business Intelligence Adds Value; Chapter 3. Planning for Success 327 $aInitiating a ProgramBusiness/Information Technology Partnership; Business Intelligence Success Factors; Team Building; Strategic versus Tactical Planning; Summary; Chapter 4. The Business Intelligence Environment; The Business Case; The Business Intelligence Process; System Infrastructure; Information Access, Delivery, and Analysis; Services; Management Issues; Seek to Learn More; Chapter 5. Business Models and Information Flow; The Business Case; Information Processing and Information Flow; The Information Flow Model; Usage in Practice; Modeling Frameworks; Management Issues; Learning More 327 $aChapter 6. Data Warehouses, Online Analytical Processing, and MetadataThe Business Case; Data Models; The Data Warehouse; The Data Mart; Online Analytical Processing; Metadata; Management Issues; Summary; Chapter 7. Business Rules; The Business Case; The Business Rules Approach; What Is a Business Rule?; What Is a Business Rule System?; Sources of Business Rules; Management Issues; To Learn More; Chapter 8. Data Profiling; The Business Case; Data Profiling Activities; Data Model Inference; Attribute Analysis; Relationship Analysis; Management Issues; The Last Word 327 $aChapter 9. Data Quality and Information ComplianceThe Business Case; More Than Just Names and Addresses; Types of Errors; Data Cleansing; Business Rule-Based Information Compliance; Management Issues; To Learn More; Chapter 10. Information Integration; The Business Case; ETL: Extract, Transform, Load; Enterprise Application Integration and Web Services; Record Linkage and Consolidation; Management Issues; To Learn More; Chapter 11. The Value of Parallelism; The Business Case; Parallelism and Granularity; Parallel Processing Systems; Dependence; Parallelism and Business Intelligence 327 $aManagement IssuesTo Learn More; Chapter 12. Alternate Information Contexts; The Business Case; Psychographics and Demographics; Geographic Data; Web Behavior Intelligence; Management Issues; To Learn More; Chapter 13. Data Enhancement; The Business Case; Types of Data Enhancement; Incremental Enhancements; Batch Enhancements; Standardization; Example: Address Standardization; Enhancement Methodologies; Management Issues; To Learn More; Chapter 14. Knowledge Discovery and Data Mining; The Business Case; Data Mining and the Data Warehouse; The Virtuous Cycle 327 $aDirected versus Undirected Knowledge Discovery 330 $aBusiness Intelligence describes the basic architectural components of a business intelligence environment, ranging from traditional topics such as business process modeling, data modeling, and more modern topics such as business rule systems, data profiling, information compliance and data quality, data warehousing, and data mining. This book progresses through a logical sequence, starting with data model infrastructure, then data preparation, followed by data analysis, integration, knowledge discovery, and finally the actual use of discovered knowledge. The book contains a quick reference gui 410 0$aSavvy manager's guides. 606 $aBusiness intelligence 606 $aInformation technology$xManagement 606 $aManagement information systems 608 $aElectronic books. 615 0$aBusiness intelligence. 615 0$aInformation technology$xManagement. 615 0$aManagement information systems. 676 $a658.4/72 700 $aLoshin$b David$f1963-$0627545 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910449935803321 996 $aBusiness intelligence$91213064 997 $aUNINA