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035   $a(EBL)227677
035   $a(OCoLC)475934904
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035   $a(PQKBTitleCode)TC0000253388
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035   $a(CaPaEBR)ebr10082008
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100   $a20200729d2004      uy              
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aSuccessful marketing strategy for high-tech firms /$fEric Viardot
205   $a2nd ed.
210  1$aBoston :$cArtech House,$d2004.
210  2$a[Piscataqay, New Jersey] :$cIEEE Xplore,$d[2004]
215   $a1 online resource (322 p.)
225 1 $aArtech House technology management and professional development library
300   $aDescription based upon print version of record.
311   $a1-58053-700-6 
320   $aIncludes bibliographical references and index.
327   $aSuccessful Marketing Strategy for High-Tech Firms; Contents; Introduction xi; Acknowledgments xv; 1 -- The Meaning of Marketing for High-Tech Firms; 2 -- Corporate and Marketing Strategies in the High-Tech Industry; 3 -- Knowing Customers and Markets; 4 -- Understanding Competitors; 5 -- Selecting Markets; 6 -- Product Strategy; 7 -- Distributing and Selling High-Tech Products; 8 -- Communication Strategy for High-Tech Products; 9 -- Pricing High-Tech Products; 10 -- The Position of Marketing Within High-Tech Companies; Appendix A: Key Success Factors of a Marketing Department in a High-Tech Company.
330 8 $aAnnotation$bThis revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.
410  0$aArtech House professional development and technology management library.
606   $aHigh technology$xMarketing
606   $aTechnological innovations$xMarketing
608   $aElectronic books.
615  0$aHigh technology$xMarketing.
615  0$aTechnological innovations$xMarketing.
676   $a620/.0068/8
700   $aViardot$b Eric$0471773
801  0$bCaBNVSL
801  1$bCaBNVSL
801  2$bCaBNVSL
906   $aBOOK
912   $a9910449912403321
996   $aSuccessful marketing strategy for high-tech firms$9228064
997   $aUNINA