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100   $a20041016d2004      my             0
101 0 $aeng
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181   $ctxt
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183   $acr
200 04$aThe role of information and communications technology in transforming marketing theory and practice$b[electronic resource] /$fguest editors, Peter Naude and Christopher P. Holland
210   $a[Bradford, England] $cEmerald Group Pub.$d2004
215   $a1 online resource (71 p.)
225 1 $aJournal of business & industrial marketing ;$vv. 19, no. 3, 2004
300   $aDescription based upon print version of record.
311   $a0-86176-956-2 
327   $aContents; Abstracts & keywords; Guest editorial The role of information and communications technology in transforming marketing theory and practice; The metamorphosis of marketing into an information-handling problem; Conducting market research using the Internet: the case of Xenon Laboratories; Buyer-seller relationships and information sources in an e-commerce world; The impact of information technology deployment on trust, commitment and value creation in business relationships; Strategic alliances: incorporating the impact of e-business technological innovations
327   $aExecutive summary and implications for managers and executivesInternet currency; Call for papers
330   $aThere have traditionally been different ways in which to view the marketing task, distinctions that have been drawn to facilitate the level of insight available to managers involved in marketing the firm's offer. A traditional distinction has been between business-toconsumer (B2C) and business-to-business (B2B) marketing. More recently, much has been written on whether the appropriate perspective of marketing should be transaction-based or relationship-driven. This paper argues that a different view is more useful: that the marketing task has moved beyond being transaction- or relationship-dri
410  0$aJournal of business & industrial marketing ;$vv. 19, no. 3.
606   $aInformation technology
606   $aMarketing
608   $aElectronic books.
615  0$aInformation technology.
615  0$aMarketing.
676   $a658.4038
701   $aNaude?$b Peter$0963654
701   $aHolland$b Christopher P$0963655
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910449857503321
996   $aThe role of information and communications technology in transforming marketing theory and practice$92184939
997   $aUNINA