LEADER 02949nam 2200613Ia 450 001 9910449816803321 005 20200520144314.0 010 $a1-280-51520-1 010 $a9786610515202 010 $a1-84544-378-0 035 $a(CKB)1000000000009077 035 $a(EBL)289889 035 $a(OCoLC)61406134 035 $a(SSID)ssj0000466047 035 $a(PQKBManifestationID)11279886 035 $a(PQKBTitleCode)TC0000466047 035 $a(PQKBWorkID)10473933 035 $a(PQKB)11390736 035 $a(MiAaPQ)EBC289889 035 $a(Au-PeEL)EBL289889 035 $a(CaPaEBR)ebr10058590 035 $a(CaONFJC)MIL51520 035 $a(EXLCZ)991000000000009077 100 $a20041014d2004 my 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 04$aThe oxymoron of control in an era of globalisation$b[electronic resource] $evulnerables of a mega myth /$fguest editors, Katinka Bijlsma-Frankema and Paul Koopman 210 $a[Bradford, England] $cEmerald Group Pub.$d2004 215 $a1 online resource (136 p.) 225 1 $aJournal of managerial psychology ;$vv 19, no. 3, 2004 300 $aDescription based upon print version of record. 311 $a0-86176-948-1 320 $aIncludes bibliographical references and index. 327 $aCONTENTS; EDITORIAL ADVISORY BOARD; Abstracts and keywords; The oxymoron of control in an era of globalisation; Control in collaborative research and technology development; Crisis in the transition of telecom alliance Unisource; Dilemmas of managerial control in post-acquisition processes; The depowerment of European middle managers; Implicit communication in organisations; The dark side of Japanese management in the 1990's 330 $aIn response to developments around as well as within organisations, managers are faced with a control-commitment dilemma. A new rationality of governance has emerged besides the well-known rationality of bureaucratic control. This new set of governance strategies, which is presented under different labels such as commitment-based management or trust-based governance, is directed at access to and leverage of intangible resources like employee commitment, tacit knowledge and learning behaviours. In this special issue, six studies are presented that address the subject of how top management teams 410 0$aJournal of managerial psychology ;$vv. 19, no. 3. 606 $aPsychology, Industrial 606 $aManagement 608 $aElectronic books. 615 0$aPsychology, Industrial. 615 0$aManagement. 676 $a158.7 701 $aBijlsma-Frankema$b Katinka$0952131 701 $aKoopman$b Paul$0952132 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910449816803321 996 $aThe oxymoron of control in an era of globalisation$92152528 997 $aUNINA LEADER 03697nam 2200673Ia 450 001 9910782488403321 005 20230912123354.0 010 $a0-470-43933-5 010 $a1-281-83714-8 010 $a9786611837143 010 $a0-470-43931-9 035 $a(CKB)1000000000555973 035 $a(EBL)366741 035 $a(OCoLC)298281923 035 $a(SSID)ssj0000247529 035 $a(PQKBManifestationID)11195973 035 $a(PQKBTitleCode)TC0000247529 035 $a(PQKBWorkID)10198975 035 $a(PQKB)11741845 035 $a(Au-PeEL)EBL366741 035 $a(CaPaEBR)ebr10257671 035 $a(CaONFJC)MIL183714 035 $a(Au-PeEL)EBL7147498 035 $a(CaSebORM)9780470344026 035 $a(MiAaPQ)EBC366741 035 $a(MiAaPQ)EBC7147498 035 $a(EXLCZ)991000000000555973 100 $a20080708d2008 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aSocial media marketing$b[electronic resource] $ean hour a day /$fDave Evans 205 $a1st edition 210 $aIndianapolis, Ind. $cWiley$dc2008 215 $a1 online resource (433 p.) 225 1 $aSerious skills 300 $aDescription based upon print version of record. 311 $a0-470-34402-4 320 $aIncludes bibliographical references and index. 327 $aSocial Media Marketing: An Hour a Day; Acknowledgments; About the Author; Contents; Foreword; Introduction; How to Use This Book; Disclosure; Part I: The Foundation of Social Media; Chapter 1: Backlash; Chapter 2: The Marketer's Dilemma; Chapter 3: What Is Social Media?; Part II: Month 1: Prepare for Social Marketing; Chapter 4: Week 1: Web 2.0: The Social Web; Chapter 5: Week 2: The Social Feedback Cycle; Chapter 6: Week 3: Touchpoint Analysis; Chapter 7: Week 4: Influence and Measurement; Part III: Month 2: Social Media Channels; Chapter 8: Week 1: Build a Social Media Campaign 327 $aChapter 9: Week 2: Social PlatformsChapter 10: Week 3: Social Content: Multimedia; Chapter 11: Week 4: Social Content: Reviews, Ratings, and Recommendations; Chapter 12: Week 5: Social Interactions; Part IV: Month 3: Complete Your Plan; Chapter 13: Week 1: Objectives, Metrics, and ROI; Chapter 14: Week 2: Present Your Social Media Plan; Appendix A: Worksheets; Worksheets: Part II; Worksheets: Part III; Worksheets: Part IV; Appendix B: Additional Social Media Resources; Industry Experts; Industry Blogs; Industry Resources; Agencies and Social Media Practitioners; Social Media Platforms 327 $aSocial Networks and ServicesMetrics Platforms and Providers; Index 330 $aIf the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube. 410 0$aSerious skills. 606 $aSocial media$xMarketing 606 $aSocial marketing 615 0$aSocial media$xMarketing. 615 0$aSocial marketing. 676 $a302.230688 700 $aEvans$b Dave$f1956-$01480434 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910782488403321 996 $aSocial media marketing$93697077 997 $aUNINA