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200 14$aThe business of innovation$b[electronic resource] $emanaging the corporate imagination for maximum results /$fRoger Bean and Russell Radford
205   $a1st edition
210   $aNew York $cAMACOM$dc2002
215   $a1 online resource (311 p.) 
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a0-8144-0631-9 
320   $aIncludes bibliographical references (p. [291]-293) and index.
330   $aThis is a guide to building innovative, creativity-rich organizations through astute and skillful management. Whatever the end goal, this book provides a systematic process for managing focused, usable innovation - without the micro-managing that can stifle creativity. With examples from McDonald's, Toyota, Palm (Pilot), 3M, Sony, Singapore Airlines and others, this model helps managers and executives: nurture an environment of innovation; support market-focused innovation through effective policies; gather expert feedback to properly evaluate innovations; develop and launch innovations successfully; and project future trends and developments.
606   $aKnowledge management
606   $aOrganizational change
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