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200 10$aPowerful proposals$b[electronic resource] $ehow to give your business the winning edge /$fDavid G. Pugh and Terry R. Bacon
205   $a1st edition
210   $aNew York $cAmerican Management Association$dc2005
215   $axv, 254 p. $cill
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a0-8144-7232-X 
320   $aIncludes bibliographical references and index.
330   $aHow does a company constantly win more business than its rivals? A key factor is the ability to create proposals that outshine those from even the strongest competitors. Powerful Proposals helps businesses maximize the selling power of their proposals, with proven strategies for going beyond "this is what we do" documents in favor of customer-centered offers that highlight the tangible benefits your company offers. This powerful process offers tools and techniques that will let any firm: * assess their "winner or loser" proposal status and take proactive steps to become a winner * address the ""Big Four"" questions that a proposal must answer to be successful * create "A+" proposals in less time with less wasted effort via a simple, repeatable process * neutralize the issue of price when the firm is not the low-price provider  Powerful Proposals takes readers step by step through designing executive summaries, writing themes, and generating the text. There is also valuable information on strategy, graphics, callouts, and other visual elements.
606   $aBusiness writing
606   $aProposal writing in business
608   $aElectronic books.
615  0$aBusiness writing.
615  0$aProposal writing in business.
676   $a658.4/53
700   $aPugh$b David G$g(David George),$f1944-$0861674
701   $aBacon$b Terry R$0861675
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