LEADER 04647nam 2200589 a 450 001 9910438256203321 005 20200520144314.0 010 $a1-4614-5568-5 010 $a1-283-93421-3 024 7 $a10.1007/978-1-4614-5568-4 035 $a(CKB)2670000000530051 035 $a(EBL)1081951 035 $a(OCoLC)822995928 035 $a(SSID)ssj0000811687 035 $a(PQKBManifestationID)11447520 035 $a(PQKBTitleCode)TC0000811687 035 $a(PQKBWorkID)10851067 035 $a(PQKB)11774549 035 $a(DE-He213)978-1-4614-5568-4 035 $a(MiAaPQ)EBC1081951 035 $a(PPN)168303396 035 $a(EXLCZ)992670000000530051 100 $a20121015d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aProtecting your intellectual property rights $eunderstanding the role of management, governments, consumers and pirates /$fPeggy Chaudhry, Alan Zimmerman 205 $a1st ed. 2013. 210 $aNew York $cSpringer$d2013 215 $a1 online resource (239 p.) 225 0$aManagement for professionals,$x2192-8096 300 $aDescription based upon print version of record. 311 $a1-4614-5567-7 311 $a1-4899-8601-4 320 $aIncludes bibliographical references. 327 $aDedication -- Acknowledgments -- Preface -- Introduction -- The global growth of counterfeit trade -- The supply of counterfeit trade: the problem countries -- Modeling the intellectual property rights environment -- The demand for counterfeit trade: consumer complicity -- The use of anti-piracy marketing techniques to educate the consumer -- Changing Trade Policy:  The EU and US Bolster Protection of Intellectual Property Rights -- Government and Industry Led Operations to Curb Counterfeit Trade -- The special case of China -- Internet Piracy: The Virtual Marketplace for Counterfeit Goods -- Managerial counterattack: traditional and novel anti-counterfeiting strategies -- The future: will the piracy paradox persist? -- References. 330 $aCounterfeit products represent a growing problem for a wide range of industries. There are many estimates of the size of this problem most of which coalesce around $500-billion annually on a global basis. Overall, a wide range of industries agree that there is a severe problem with the global protection of intellectual property rights (IPR), yet, there have been virtually no attempts to describe all aspects of the problem. This book aims at giving the most complete description of various characteristics of the intellectual property rights (IPR) environment in a global context. The authors believe a holistic understanding of the problem must include consumer complicity to purchase counterfeit, actions of the counterfeiters (pirates) as well as actions (or inaction) by home and host governments, and the role of international organizations and industry alliances. Only after establishing how all the actors in the IPR environment relate to one another can we describe global protection of the intellectual property rights environment and the managerial response of IPR owners and/or industry associations to combat this ongoing problem. The book will conclude with pragmatic recommendations for protecting intellectual property given the recent trends discussed in the previous chapters, making it of interest to practitioners and policy-makers alike. "Authoritative, timely, and thought-provoking, Chaudhry and Zimmerman did it again. If you are interested in the latest developments in IPR around the world, you need to arm yourself with the insights contained in this immensely useful book." - Mike W. Peng, Jindal Chair of Global Strategy, University of Texas at Dallas and author of Global Business, Global Strategy, and GLOBAL   "Chaudhry and Zimmerman's work is comprehensive and research-based, but very accessible to the reader. This book will be of interest to lawyers, as well as corporate managers, seeking to understand the dynamics of the illicit trade in consumer goods." - Tom Snelling, Partner, Freshfields Bruckhaus Deringer LLP. 410 0$aManagement for Professionals,$x2192-8096 606 $aIntellectual property 615 0$aIntellectual property. 676 $a345.0266 700 $aChaudhry$b Peggy$01757201 701 $aZimmerman$b Alan$01757202 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910438256203321 996 $aProtecting your intellectual property rights$94194971 997 $aUNINA