LEADER 04162nam  22007455  450 
001 9910438254503321
005 20200920172428.0
010   $a3-642-28897-9
024 7 $a10.1007/978-3-642-28897-5
035   $a(CKB)2670000000360426
035   $a(EBL)1082446
035   $a(OCoLC)847625000
035   $a(SSID)ssj0000894562
035   $a(PQKBManifestationID)11492679
035   $a(PQKBTitleCode)TC0000894562
035   $a(PQKBWorkID)10861155
035   $a(PQKB)10465153
035   $a(DE-He213)978-3-642-28897-5
035   $a(MiAaPQ)EBC1082446
035   $a(PPN)170490165
035   $a(EXLCZ)992670000000360426
100   $a20130530d2013      u|             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aHandbook of Social Media Management$b[electronic resource] $eValue Chain and Business Models in Changing Media Markets /$fedited by Mike Friedrichsen, Wolfgang Mühl-Benninghaus
205   $a1st ed. 2013.
210  1$aBerlin, Heidelberg :$cSpringer Berlin Heidelberg :$cImprint: Springer,$d2013.
215   $a1 online resource (1177 p.)
225 1 $aMedia Business and Innovation,$x2523-319X
300   $aDescription based upon print version of record.
311   $a3-642-28896-0 
320   $aIncludes bibliographical references.
327   $aPreface -- Part I: Introduction -- Part II: Management with Social Media -- Part III: New Value Chain with Social Media -- Part IV: Forms and Content of Social Media -- Part V: Social Media: Impact and Users -- VI Conclusion.
330   $aDigitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book?s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.
410  0$aMedia Business and Innovation,$x2523-319X
606   $aIndustrial management
606   $aCommunication
606   $aMarketing
606   $aSociology
606   $aPublic relations
606   $aMedia Management$3https://scigraph.springernature.com/ontologies/product-market-codes/513020
606   $aCommunication Studies$3https://scigraph.springernature.com/ontologies/product-market-codes/X28000
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
606   $aMedia Research$3https://scigraph.springernature.com/ontologies/product-market-codes/X29000
606   $aCorporate Communication/Public Relations$3https://scigraph.springernature.com/ontologies/product-market-codes/513040
615  0$aIndustrial management.
615  0$aCommunication.
615  0$aMarketing.
615  0$aSociology.
615  0$aPublic relations.
615 14$aMedia Management.
615 24$aCommunication Studies.
615 24$aMarketing.
615 24$aMedia Research.
615 24$aCorporate Communication/Public Relations.
676   $a384.068
702   $aFriedrichsen$b Mike$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aMühl-Benninghaus$b Wolfgang$4edt$4http://id.loc.gov/vocabulary/relators/edt
906   $aBOOK
912   $a9910438254503321
996   $aHandbook of Social Media Management$92546154
997   $aUNINA