LEADER 04975nam 2200577Ia 450 001 9910438253103321 005 20200520144314.0 010 $a1-4614-6865-5 024 7 $a10.1007/978-1-4614-6865-3 035 $a(CKB)3280000000020646 035 $a(EBL)1697108 035 $a(SSID)ssj0000906431 035 $a(PQKBManifestationID)11506524 035 $a(PQKBTitleCode)TC0000906431 035 $a(PQKBWorkID)10932475 035 $a(PQKB)11185016 035 $a(DE-He213)978-1-4614-6865-3 035 $a(MiAaPQ)EBC1697108 035 $a(PPN)169136752 035 $a(EXLCZ)993280000000020646 100 $a20130404d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 04$aThe changing business landscape of Romania $elessons for and from transition economies /$fAndrew R. Thomas, Nicolae Al. Pop, Constantin Bratianu, editors 205 $a1st ed. 2013. 210 $aNew York $cSpringer$d2013 215 $a1 online resource (306 p.) 300 $aDescription based upon print version of record. 311 $a1-4939-0207-5 311 $a1-4614-6864-7 320 $aIncludes bibliographical references and index. 327 $aIntroduction -- The Multi- field Structure of Organizational Knowledge -- Investigation of National Culture?s Impact on Competitiveness and Knowledge Sharing Competences -- Development of an Organic Food Mentality in Romania -- Euro Adoption in Romania -- Is Networking of People, Attitudes, and Ideas Exploitable for Marketing of New Energy Solutions? -- A Multi- agent System for Acquiring Transport Services -- Twenty Years After: Management and Performance Measurement in Romanian State- Owned Enterprises -- Factorial Analysis of the Correlation Between Competitive Strategy and Company?s Characteristics: The Case of the Romanian Business Environment -- Changes in the Romanian Consumer Behavior -- Green Clusters as New Cooperation Strategy for Cleantech Companies -- The Integrated Marketing Communication?The Consumer Behaviour Impact: A Romanian Impact -- The Romanian Labor Market for Young People -- Engaging Faculty and Students: A Premise for Excellence in Business Education at a Romanian Business School -- Using Fuzzy Models in Managerial Decision -- Antecedents and Consequences of Customer Retention and Loyalty Orientation in Romanian Telecommunications. 330 $aRomania stands at the crossroads of Europe, Asia, and the Middle East. Since 1990, when the country experienced the bloodiest revolution of all of the Warsaw Pact members, Romania has gone through withering change. While the formal transition from a totalitarian, communist state was completed in 2007 with Romania?s accession into the European Union, the adaptation of the nation?s people and business climate to a market-based economy is a daily occurrence. In the 2000?s, in the lead up to EU accession, Romania was one of the largest recipients of Foreign Direct Investment in the world. While multinational corporations poured in hundreds of billions of dollars, there was also a restructuring of the way business was conducted. Western systems of management and organization?foreign to most Romanian academics and business people?almost overnight transformed the way the marketplace was perceived.  Romania?s entrepreneurs were quick to adapt to the new ways, leveraging new opportunities in the environment. Fortunes were made. Multinationals also burgeoned in Romania. Companies like Microsoft, General Electric, Timken, Kraft, P&G, Renault and dozens of others successfully took advantage of the possibilities created by a relatively well-educated population that was moving into the middle class. For the most part, however, researchers and scholars were caught off guard by the quickening pace of business change in Romania. Only until very recently has the academic community at large been able to wade through the murkiness and begin to see what the new landscape looks like.  It is the purpose of this edited volume, which includes the work of some of Romania?s finest business scholars, to provide even greater clarity to the current and future scene. Moreover, the experience in Romania helps shed light on the dynamics of economic and business transition throughout Eastern Europe, the Middle East, and other emerging regions, with implications for practice, policymaking, and research.    . 606 $aEconomic history 606 $aRomania$xEconomic conditions 615 0$aEconomic history. 615 0$aRomania$xEconomic conditions. 676 $a338.9498 701 $aThomas$b Andrew R$0129741 701 $aThomas$b Nicolae Al$01759588 701 $aBratianu$b Constantin$f1946-$01759589 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910438253103321 996 $aThe changing business landscape of Romania$94198146 997 $aUNINA