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001 9910438249503321
005 20200520144314.0
010   $a3-642-36793-3
024 7 $a10.1007/978-3-642-36793-9
035   $a(CKB)2670000000388564
035   $a(EBL)1317349
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035   $a(PQKBTitleCode)TC0000928802
035   $a(PQKBWorkID)10910689
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035   $a(DE-He213)978-3-642-36793-9
035   $a(MiAaPQ)EBC1317349
035   $a(PPN)170491145
035   $a(EXLCZ)992670000000388564
100   $a20130701d2013      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aExhibit marketing and trade show intelligence $esuccessful boothmanship and booth design /$fKlaus Solberg Silen
205   $a1st ed. 2013.
210   $aHeidelberg, Germany $cSpringer$dc2013
215   $a1 online resource (187 p.)
225  0$aManagement for professionals
300   $aDescription based upon print version of record.
311   $a3-642-43465-7 
311   $a3-642-36792-5 
320   $aIncludes bibliographical references and index.
327   $aIntegrated marketing communications -- Booth staff behavior -- Booth design and marketing materials -- Pre-show planning -- Post-show follow-up -- Trade show intelligence.
330   $aThis book serves as a  helpful resource for practitioners as well as students of event marketing. It focuses on successful boothmanship (software) and design (hardware) for trade shows. Companies are starting to realize the importance of trade shows not only as a place to convey or distribute, but also to gather and analyze information. Constantly emerging techniques are making this task easier and more important for companies to stay competitive, but adequate planning and organization still remains a challenge. The book largely focuses on the perspective of competitive intelligence, called Trade Show Intelligence, which emphasizes the importance of information gathering and analysis. A vast range of examples and cases support the main concepts presented. This books aims to assist the reader to successfully plan and organize trade shows. Students taking event marketing courses can use this work as a sourcebook for the principles of successful booth management.
410  0$aManagement for Professionals,$x2192-8096
606   $aTrade shows
606   $aTrade shows$xExhibition techniques
606   $aMarketing
606   $aEconomics
615  0$aTrade shows.
615  0$aTrade shows$xExhibition techniques.
615  0$aMarketing.
615  0$aEconomics.
676   $a659.152
700   $aSilen$b Klaus Solberg$01627051
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910438249503321
996   $aExhibit marketing and trade show intelligence$94204237
997   $aUNINA