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010   $a3-658-02365-1
024 7 $a10.1007/978-3-658-02365-2
035   $a(CKB)2670000000371297
035   $a(EBL)1317200
035   $a(OCoLC)847735331
035   $a(SSID)ssj0000904247
035   $a(PQKBManifestationID)11447718
035   $a(PQKBTitleCode)TC0000904247
035   $a(PQKBWorkID)10921576
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035   $a(DE-He213)978-3-658-02365-2
035   $a(MiAaPQ)EBC1317200
035   $a(PPN)170493474
035   $a(EXLCZ)992670000000371297
100   $a20130531d2013      u|             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aAdvances in Advertising Research (Vol. IV)$b[electronic resource] $eThe Changing Roles of Advertising /$fedited by Sara Rosengren, Micael Dahlén, Shintaro Okazaki
205   $a1st ed. 2013.
210  1$aWiesbaden :$cSpringer Fachmedien Wiesbaden :$cImprint: Springer Gabler,$d2013.
215   $a1 online resource (406 p.)
225 1 $aEuropean Advertising Academy,$x2626-0328
300   $aDescription based upon print version of record.
311   $a3-658-04216-8 
311   $a3-658-02364-3 
320   $aIncludes bibliographical references.
327   $aThe Roles of Advertising -- The Faces of Advertising -- Reception of Advertising -- Perceptions of Advertising.
330   $aAdvances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme ?The changing roles of advertising?. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.   Contents ·         The Roles of Advertising ·         The Faces of Advertising ·         Perceptions of Advertising ·         Reception of Advertising   Target Groups ·         Researchers, students, and practitioners in the fields of advertising, communications, marketing, and media management   The Editors: Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics. Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.
410  0$aEuropean Advertising Academy,$x2626-0328
606   $aMarketing
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
615  0$aMarketing.
615 14$aMarketing.
676   $a659.1
702   $aRosengren$b Sara$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aDahlén$b Micael$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aOkazaki$b Shintaro$4edt$4http://id.loc.gov/vocabulary/relators/edt
906   $aBOOK
912   $a9910438249103321
996   $aAdvances in Advertising Research (Vol. IV)$92503609
997   $aUNINA