LEADER 04650nam 22006855 450 001 9910438248803321 005 20251013053807.0 010 $a9781430244080 010 $a1430244089 024 7 $a10.1007/978-1-4302-4408-0 035 $a(CKB)3280000000006816 035 $a(EBL)1694147 035 $a(OCoLC)880826920 035 $a(SSID)ssj0001174395 035 $a(PQKBManifestationID)11977479 035 $a(PQKBTitleCode)TC0001174395 035 $a(PQKBWorkID)11107424 035 $a(PQKB)10268117 035 $a(DE-He213)978-1-4302-4408-0 035 $a(MiAaPQ)EBC1694147 035 $a(CaSebORM)9781430244073 035 $a(PPN)177820551 035 $a(OCoLC)840429241 035 $a(OCoLC)ocn840429241 035 $a(EXLCZ)993280000000006816 100 $a20140301d2013 u| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aAdvanced social media marketing $ehow to lead, launch, and manage a successful social media program /$fTom Funk 210 1$aBerkeley, CA :$cApress :$cImprint: Apress,$d2013. 215 $a1 online resource (246 p.) 300 $a"A Professional's Guide"--Cover. 300 $aIncludes index. 311 08$a9781430244073 311 08$a1430244070 320 $aIncludes bibliographical references and index. 327 $tThe business case --$tBest practices --$tThe platforms --$tAdvertising and promotion --$tFacebook advertising --$tAdvertising on Twitter and other networks --$tOperations --$tMeasuring success --$tAdvanced social media campaigns --$tPower up your platform --$tBringing it all together. 330 $aHundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn?t whether to take your business onto social media platforms?but how to do it quickly, effectively, on a budget, with smart goals, and a road map for success.  Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program cuts through the hype and fluff about how social media is changing the world, and it gets down to what really matters: How you as a manager can best use SM to benefit your business. Written by a veteran online marketer and ecommerce professional, the book shares practical strategies and tactics to let you launch and scale a successful corporate social media program.   Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program is for the manager who already knows something about social media and wants to roll up his or her sleeves and get down to business. In it, we simplify tasks that might otherwise be complicated?like adopting and tracking key performance metrics, developing online ad campaigns, or creating Facebook apps like games, giveaways and sweepstakes with the capacity to go viral. Businesses can harness the unique advantages of this new medium, but they need a practical, no-nonsense guide like this one. Otherwise they risk being ignored, wasting time and money or, even worse, damaging their own brand and seeing a well-intentioned online program blow up.    The book is heavy on the how-to, case studies, campaign results and other statistics, and interviews with ecommerce managers at businesses large and small. It also includes the author?s own experiences at Green Mountain Coffee Roasters, Wine of the Month Club, and others. While this book will be accessible enough for someone implementing a social media program for the first time, it?s ambitious enough to benefit experienced SM hands who are looking for good ideas and techniques to push their online community to the next level of size, interactivity, and buzz.  . 606 $aSocial media$xMarketing 606 $aInternet marketing 606 $aSocial marketing 606 $aMarketing$xManagement 606 $aBusiness and Management, general$3https://scigraph.springernature.com/ontologies/product-market-codes/500000 615 0$aSocial media$xMarketing. 615 0$aInternet marketing. 615 0$aSocial marketing. 615 0$aMarketing$xManagement. 615 14$aBusiness and Management, general. 676 $a658.872 700 $aFunk$b Tom$f1965-$4aut$4http://id.loc.gov/vocabulary/relators/aut$01851302 801 0$bUMI 801 1$bUMI 801 2$bNZ-WeVUL 906 $aBOOK 912 $a9910438248803321 996 $aAdvanced social media marketing$94445030 997 $aUNINA