LEADER 03855nam  22007815  450 
001 9910438247903321
005 20200919054405.0
010   $a3-642-37108-6
024 7 $a10.1007/978-3-642-37108-0
035   $a(CKB)2670000000388611
035   $a(EBL)1317481
035   $a(SSID)ssj0000928156
035   $a(PQKBManifestationID)11517021
035   $a(PQKBTitleCode)TC0000928156
035   $a(PQKBWorkID)10907194
035   $a(PQKB)11172446
035   $a(DE-He213)978-3-642-37108-0
035   $a(MiAaPQ)EBC1317481
035   $a(PPN)170491315
035   $a(EXLCZ)992670000000388611
100   $a20130618d2013      u|         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aBrand Growth Barriers $eIdentify, Understand, and Overcome Them /$fby Ralph Krüger, Andreas Stumpf
205   $a1st ed. 2013.
210  1$aBerlin, Heidelberg :$cSpringer Berlin Heidelberg :$cImprint: Springer,$d2013.
215   $a1 online resource (148 p.)
225 1 $aManagement for Professionals,$x2192-8096
300   $aDescription based upon print version of record.
311   $a3-642-43749-4 
311   $a3-642-37107-8 
320   $aIncludes bibliographical references and index.
327   $aThe wonderful world of growing brands -- Requirements of growth-oriented brand management -- Identifying growth barriers -- Understanding growth barriers -- Overcoming growth barriers -- Planning, forecasting and monitoring growth -- Checklists and Questions.
330   $aHow can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands. Case studies from well known brands of different categories, useful checklists for daily business and a clear, practical Question and Answer System on all relevant issues make this book an indispensable guide - not only for marketing experts but also for chief executives and responsible parties in sales and controlling.
410  0$aManagement for Professionals,$x2192-8096
606   $aMarketing
606   $aLeadership
606   $aSales management
606   $aMarket research
606   $aOrganization
606   $aPlanning
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
606   $aBusiness Strategy/Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/515010
606   $aSales/Distribution$3https://scigraph.springernature.com/ontologies/product-market-codes/524000
606   $aMarket Research/Competitive Intelligence$3https://scigraph.springernature.com/ontologies/product-market-codes/513030
606   $aOrganization$3https://scigraph.springernature.com/ontologies/product-market-codes/516000
615  0$aMarketing.
615  0$aLeadership.
615  0$aSales management.
615  0$aMarket research.
615  0$aOrganization.
615  0$aPlanning.
615 14$aMarketing.
615 24$aBusiness Strategy/Leadership.
615 24$aSales/Distribution.
615 24$aMarket Research/Competitive Intelligence.
615 24$aOrganization.
676   $a658.8/1
676   $a658.827
700   $aKrüger$b Ralph$4aut$4http://id.loc.gov/vocabulary/relators/aut$0481316
702   $aStumpf$b Andreas$4aut$4http://id.loc.gov/vocabulary/relators/aut
906   $aBOOK
912   $a9910438247903321
996   $aBrand Growth Barriers$92503606
997   $aUNINA