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005 20200520144314.0
010   $a3-642-37108-6
024 7 $a10.1007/978-3-642-37108-0
035   $a(CKB)2670000000388611
035   $a(EBL)1317481
035   $a(SSID)ssj0000928156
035   $a(PQKBManifestationID)11517021
035   $a(PQKBTitleCode)TC0000928156
035   $a(PQKBWorkID)10907194
035   $a(PQKB)11172446
035   $a(DE-He213)978-3-642-37108-0
035   $a(MiAaPQ)EBC1317481
035   $a(PPN)170491315
035   $a(EXLCZ)992670000000388611
100   $a20130705d2013      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aBrand growth barriers $eidentify, understand, and overcome them /$fRalph Kruger, Andreas Stumpf
205   $a1st ed. 2013.
210   $aBerlin ;$aNew York $cSpringer$dc2013
215   $a1 online resource (148 p.)
225 0 $aManagement for professionals
300   $aDescription based upon print version of record.
311   $a3-642-43749-4 
311   $a3-642-37107-8 
320   $aIncludes bibliographical references and index.
327   $aThe wonderful world of growing brands -- Requirements of growth-oriented brand management -- Identifying growth barriers -- Understanding growth barriers -- Overcoming growth barriers -- Planning, forecasting and monitoring growth -- Checklists and Questions.
330   $aHow can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands. Case studies from well known brands of different categories, useful checklists for daily business and a clear, practical Question and Answer System on all relevant issues make this book an indispensable guide - not only for marketing experts but also for chief executives and responsible parties in sales and controlling.
410  0$aManagement for Professionals,$x2192-8096
606   $aBranding (Marketing)$xManagement
606   $aBrand name products
615  0$aBranding (Marketing)$xManagement.
615  0$aBrand name products.
676   $a658.8/1
676   $a658.827
700   $aKruger$b Ralph$0481316
701   $aStumpf$b Andreas$01763756
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910438247903321
996   $aBrand growth barriers$94204359
997   $aUNINA