LEADER 04811nam 22007215 450 001 9910438091703321 005 20200920130144.0 010 $a3-642-41479-6 024 7 $a10.1007/978-3-642-41479-4 035 $a(CKB)3710000000083723 035 $a(EBL)1636625 035 $a(OCoLC)871223950 035 $a(SSID)ssj0001168823 035 $a(PQKBManifestationID)11655452 035 $a(PQKBTitleCode)TC0001168823 035 $a(PQKBWorkID)11145576 035 $a(PQKB)11652911 035 $a(DE-He213)978-3-642-41479-4 035 $a(MiAaPQ)EBC1636625 035 $a(PPN)176116370 035 $a(EXLCZ)993710000000083723 100 $a20140109d2013 u| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aStrategy and Communication for Innovation /$fedited by Nicole Pfeffermann, Tim Minshall, Letizia Mortara 205 $a2nd ed. 2013. 210 1$aBerlin, Heidelberg :$cSpringer Berlin Heidelberg :$cImprint: Springer,$d2013. 215 $a1 online resource (462 p.) 300 $aDescription based upon print version of record. 311 $a3-642-41478-8 320 $aIncludes bibliographical references at the end of each chapters. 327 $aPart I - Strategic Perspectives on Innovation -- Part II - Communicative Perspectives on Innovation -- Part III - Integrated Perspectives on Innovation -- Part IV - Best Practices and Case Examples. 330 $aCommunication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation. "The ability to innovate - i.e. successfully introduce new products and services to the market - is a key success factor that underpins the profitability and competitive advantage of firms. [...] From a strategic management perspective, communication represents a critical skill needed to explore and create the diverse routes for the commercialization of ideas across functions, organizations and industries. [...] This book presents an update on the state-of-the art theoretical and practical understanding of this field, building upon the initial steps developed in the first edition. This new volume bridges the gap between innovation management and communication management to reveal multiple perspectives on strategic innovation."   Ellen Enkel Head of Dr. Manfred Bischoff Institute for Innovation of EADS Zeppelin University  . 606 $aManagement 606 $aIndustrial management 606 $aEngineering economy 606 $aEngineering economy 606 $aIndustrial organization 606 $aInnovation/Technology Management$3https://scigraph.springernature.com/ontologies/product-market-codes/518000 606 $aEngineering Economics, Organization, Logistics, Marketing$3https://scigraph.springernature.com/ontologies/product-market-codes/T22016 606 $aIndustrial Organization$3https://scigraph.springernature.com/ontologies/product-market-codes/W31010 615 0$aManagement. 615 0$aIndustrial management. 615 0$aEngineering economy. 615 0$aEngineering economy. 615 0$aIndustrial organization. 615 14$aInnovation/Technology Management. 615 24$aEngineering Economics, Organization, Logistics, Marketing. 615 24$aIndustrial Organization. 676 $a330 676 $a338.6 676 $a658.5 676 $a658514 702 $aPfeffermann$b Nicole$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aMinshall$b Tim$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aMortara$b Letizia$4edt$4http://id.loc.gov/vocabulary/relators/edt 906 $aBOOK 912 $a9910438091703321 996 $aStrategy and Communication for Innovation$92112844 997 $aUNINA LEADER 04904nam 22008055 450 001 9910483787003321 005 20251226200309.0 010 $a3-540-78739-9 024 7 $a10.1007/978-3-540-78739-6 035 $a(CKB)1000000000490888 035 $a(SSID)ssj0000319599 035 $a(PQKBManifestationID)11222545 035 $a(PQKBTitleCode)TC0000319599 035 $a(PQKBWorkID)10338062 035 $a(PQKB)11584699 035 $a(DE-He213)978-3-540-78739-6 035 $a(MiAaPQ)EBC3068755 035 $a(PPN)125218559 035 $a(Au-PeEL)EBL3068755 035 $a(CaPaEBR)ebr10533950 035 $a(CaONFJC)MIL185649 035 $a(OCoLC)233974010 035 $a(EXLCZ)991000000000490888 100 $a20100301d2008 u| 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt 182 $cc 183 $acr 200 10$aProgramming Languages and Systems $e17th European Symposium on Programming, ESOP 2008, Held as Part of the Joint European Conferences on Theory and Practice of Software, ETAPS 2008, Budapest, Hungary, March 29-April 6, 2008, Proceedings /$fedited by Sophia Drossopoulou 205 $a1st ed. 2008. 210 1$aBerlin, Heidelberg :$cSpringer Berlin Heidelberg :$cImprint: Springer,$d2008. 215 $a1 online resource (XIII, 402 p.) 225 1 $aTheoretical Computer Science and General Issues,$x2512-2029 ;$v4960 300 $aBibliographic Level Mode of Issuance: Monograph 311 08$a3-540-78738-0 320 $aIncludes bibliographical references and index. 327 $aSemantics, Parametricity, and Types -- A Sound Semantics for OCaml light -- Parametric Polymorphism through Run-Time Sealing or, Theorems for Low, Low Prices! -- Regular Expression Subtyping for XML Query and Update Languages -- Semantics -- A Theory of Hygienic Macros -- A Hybrid Denotational Semantics for Hybrid Systems -- Full Abstraction for Linda -- Practical Programming with Higher-Order Encodings and Dependent Types -- Functional and Logic Programming -- Programming in JoCaml (Tool Demonstration) -- Playing with : Constraints and Domain Cooperation -- Typing Safe Deallocation -- Iterative Specialisation of Horn Clauses -- ESOP Invited Talk -- Constructive Mathematics and Functional Programming (Abstract) -- Static Analysis -- Ranking Abstractions -- Non-disjunctive Numerical Domain for Array Predicate Abstraction -- Upper Adjoints for Fast Inter-procedural Variable Equalities -- Cover Algorithms and Their Combination -- Security I -- Tapido: Trust and Authorization Via Provenance and Integrity in Distributed Objects (Extended Abstract) -- Linear Declassification -- Just Forget It ? The Semantics and Enforcement of Information Erasure -- Concurrency -- Open Bisimulation for the Concurrent Constraint Pi-Calculus -- The Conversation Calculus: A Model of Service-Oriented Computation -- Inferring Channel Buffer Bounds Via Linear Programming -- ETAPS Invited Talk -- Verification of Higher-Order Computation: A Game-Semantic Approach -- Program Verification -- Verification of Equivalent-Results Methods -- Semi-persistent Data Structures -- A Realizability Model for Impredicative Hoare Type Theory -- Oracle Semantics for Concurrent Separation Logic -- Security II -- Certificate Translation in Abstract Interpretation -- A Formal Implementation of Value Commitment. 330 $aThis proceedings volume of the 17th European Symposium on Programming examines fundamental issues in the specification, analysis and implementation of programming languages and systems, including static analysis, security, concurrency and program verification. 410 0$aTheoretical Computer Science and General Issues,$x2512-2029 ;$v4960 606 $aSoftware engineering 606 $aCompilers (Computer programs) 606 $aComputer programming 606 $aComputer science 606 $aMachine theory 606 $aSoftware Engineering 606 $aCompilers and Interpreters 606 $aProgramming Techniques 606 $aComputer Science Logic and Foundations of Programming 606 $aFormal Languages and Automata Theory 615 0$aSoftware engineering. 615 0$aCompilers (Computer programs). 615 0$aComputer programming. 615 0$aComputer science. 615 0$aMachine theory. 615 14$aSoftware Engineering. 615 24$aCompilers and Interpreters. 615 24$aProgramming Techniques. 615 24$aComputer Science Logic and Foundations of Programming. 615 24$aFormal Languages and Automata Theory. 676 $a005.1 701 $aDrossopoulou$b Sophia$0534743 712 12$aETAPS 2008$f(2008 :$eBudapest, Hungary) 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910483787003321 996 $aProgramming languages and systems$94195660 997 $aUNINA