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024 7 $a10.1007/978-3-658-00717-1
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100   $a20130327d2013      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aEuropean retail research$i2012$hVolume 26$iIssue II /$fHanna Schramm-Klein (ed.)
205   $a1st ed. 2013.
210   $aWiesbaden $cSpringer Gabler$dc2013
215   $a1 online resource (173 p.)
225 1 $aEuropean Retail Research ;$vv.2
300   $aDescription based upon print version of record.
311   $a3-658-00716-8 
320   $aIncludes bibliographical references.
327   $aBrand-Driven Leadership in Retailing -- Store Environment -- Trade Promotion -- Word of Mouth and Customer Satisfaction -- Country Reports Lithunia and Sweden.
330   $aThe aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication?s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research ? based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome. The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.   Contents ·         Brand-Driven Leadership in Retailing ·         Store Environment ·         Trade Promotion ·         Word of Mouth and Customer Satisfaction ·         Country Reports: Lithunia and Sweden   Target Groups ·         Retail Researchers ·         Retail Executives ·         Retail Lectures ·         Retail Students   The Editor Dr. Hanna Schramm-Klein is Professor in the Department of Marketing at the University of Siegen.
410  0$aEuropean Retail Research
606   $aRetail trade$zEurope
606   $aConsumer satisfaction$zEurope
615  0$aRetail trade
615  0$aConsumer satisfaction
676   $a381.094
701   $aSchramm-Klein$b Hanna$01446661
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910438088003321
996   $aEuropean retail research$94191541
997   $aUNINA