LEADER 03658nam 2200565Ia 450 001 9910438086803321 005 20200520144314.0 010 $a3-8349-4487-4 024 7 $a10.1007/978-3-8349-4487-0 035 $a(CKB)2550000001046016 035 $a(EBL)1206374 035 $a(SSID)ssj0000880144 035 $a(PQKBManifestationID)11524673 035 $a(PQKBTitleCode)TC0000880144 035 $a(PQKBWorkID)10873055 035 $a(PQKB)10362956 035 $a(DE-He213)978-3-8349-4487-0 035 $a(MiAaPQ)EBC1206374 035 $a(PPN)169141217 035 $a(EXLCZ)992550000001046016 100 $a20130115d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aOpen evaluation $eintegrating users into the selection of new product ideas /$fJorg Haller 205 $a1st ed. 2013. 210 $aWiesbaden $cSpringer$d2013 215 $a1 online resource (233 p.) 225 1 $aMarkt- und Unternehmensentwicklung Markets and Organisations 300 $aDescription based upon print version of record. 311 $a3-8349-4486-6 320 $aIncludes bibliographical references. 327 $aThe Context of Open Evaluation: Innovation Contests -- The Design Elements of Open Evaluation -- The Objectives of Open Evaluation -- Key Factors affecting the Output of Open Evaluation -- The Capacity of Open Evaluation for Idea Selection -- How to Make the Crowd Your Jury. 330 $aSelecting new product or service ideas that are worthwhile to be exploited has always been a major challenge to firms of all kinds. Recent developments, however, add a new facet to the evaluation challenge. Initiatives such as innovation contests, in which interested users may submit their ideas or solutions to firm relevant problems, frequently lead to several tens of thousands of submissions. Consequently, solutions are needed that help identifying the most promising ideas. Jörg Haller proposes a potential solution: open evaluation. Based on both qualitative and quantitative research, the author examines design options, strategies, and the capacity of open evaluation to efficiently and effectively support decision-making for innovation.   Contents: The Context of Open Evaluation: Innovation Contests The Design Elements and Objectives of Open Evaluation Key Factors affecting the Output of Open Evaluation The Capacity of Open Evaluation for Idea Selection How to Make the Crowd Your Jury   Target Groups: Researchers and students interested in the latest advances in research on open and user innovation Managers dealing with new product development, innovation management, and/or the design of information systems.   The Author: Dr. Jörg Haller received his PhD in economic sciences from the University of Erlangen-Nuernberg, where he worked as Research Associate for Prof. Dr. Kathrin M. Möslein at the Chair of Information Systems I.   The Editors The series Markt- und Unternehmensentwicklung / Markets and Organisations is edited by Prof. Dr. Dres. h.c. Arnold Picot, Prof. Dr. Prof. h.c. Dr. h.c. Ralf Reichwald, Prof. Dr. Egon Franck and Prof. Dr. Kathrin M. Möslein. 410 0$aMarkt- und Unternehmensentwicklung Markets and Organisations 606 $aNew products$xEvaluation 606 $aMarketing research 615 0$aNew products$xEvaluation. 615 0$aMarketing research. 676 $a658.575 700 $aHaller$b Jorg$01065576 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910438086803321 996 $aOpen Evaluation$92546775 997 $aUNINA