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024 7 $a10.1007/978-3-8349-3961-6
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035   $a(PQKBTitleCode)TC0000880138
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035   $a(DE-He213)978-3-8349-3961-6
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100   $a20130219d2013      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aHybrid value creation /$fVivek K. Velamuri
205   $a1st ed. 2013.
210   $aNew York $cSpringer$d2013
215   $a1 online resource (200 p.)
225 1 $aMarkt- und Unternehmensentwicklung Markets and Organisations
300   $aDescription based upon print version of record.
311   $a3-8349-3960-9 
327   $aSystematic Literature Review -- Hybrid Value Creation -- Empirical Study -- The Four Clusters of Hybrid Value Creation. The Cluster of Embedded products -- The Cluster of Solutions.
330   $aHybrid Value Creation ? a phenomenon also known under different terms such as ?Product Service Systems?, ?Dematerialization?, and ?Servitization" ? is a catalyst for fundamental transformation of individual firms and whole economies. Vivek K. Velamuri defines Hybrid Value Creation as the process of generating additional value by innovatively combining products (tangible component) and services (intangible component). He provides a systematic assessment of the state-of-the-art in the field and identifies empirically-derived strategies for hybrid value creation. The work helps practitioners, irrespective of the industry they are in, to come to grips with understanding the dynamics of hybrid value creation.   Contents ·         The Relevance of Hybrid Value Creation ·         The Four Different Clusters of Hybrid Value Creation ·         The Cluster of Embedded Products ·         The Cluster of Solutions ·         Managerial Implications ·         Directions for Future Research   Target Groups ·         Researchers in the field of innovation management ·         Practitioners interested in the phenomenon of integrating products and services into customer-oriented offerings   About the Author J.-Prof. Dr. Vivek K. Velamuri is the Schumpeter Junior Professor of Entrepreneurship and Technology Transfer at HHL Leipzig Graduate School of Management.
410  0$aMarkt- und Unternehmensentwicklung Markets and Organisations
606   $aValue
606   $aMarketing
615  0$aValue.
615  0$aMarketing.
676   $a338.521
700   $aVelamuri$b Vivek K$01065337
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910438083403321
996   $aHybrid Value Creation$92544764
997   $aUNINA