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010   $a1-4614-4142-0
010   $a9781461441427
024 7 $a10.1007/978-1-4614-4142-7
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035   $a(EBL)994221
035   $a(OCoLC)813393253
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035   $a(PQKBTitleCode)TC0000799537
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035   $a(DE-He213)978-1-4614-4142-7
035   $a(MiAaPQ)EBC994221
035   $a(MiAaPQ)EBC6314127
035   $a(PPN)168299380
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100   $a20121009d2013      u|         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aE-Commerce Strategy $eText and Cases /$fby Sanjay Mohapatra
205   $a1st ed. 2013.
210  1$aNew York, NY :$cSpringer US :$cImprint: Springer,$d2013.
215   $a1 online resource (269 p.)
225 1 $aSpringer Texts in Business and Economics,$x2192-4333
300   $aDescription based upon print version of record.
311   $a1-4899-7344-3 
311   $a1-4614-4141-2 
320   $aIncludes bibliographical references and index.
327   $aUnderstanding E-commerce -- Technology of E-commerce -- Web Page Hosting -- Concepts in E-commerce -- Understanding E-commerce Product Design Strategy -- E-commerce and Online Auctions -- E-commerce Strategy -- Channels in E-commerce -- E-commerce Portal Design Strategy -- Future Trend - Social Commerce -- Drivers of Online-selling Diffusion: A Look at Organizational and Environmental Factors Through Time.
330   $aThis book illustrates approaches for designing and implementing e-commerce strategy with social perspectives. While it gives details of different technological concepts related to designing and hosting web portals, it also provides real-life examples from different corporations to show how better results can be achieved through effective channel design with social commerce oriented strategy. The book also illustrates ?people focused? approaches that can be used for marketing products and services through internet.   E-Commerce Strategy: Text and Cases has power point presentations available for instructors which can be obtained from Springer.com.
410  0$aSpringer Texts in Business and Economics,$x2192-4333
606   $aInformation technology
606   $aBusiness?Data processing
606   $aE-commerce
606   $aApplication software
606   $aIT in Business$3https://scigraph.springernature.com/ontologies/product-market-codes/522000
606   $ae-Commerce/e-business$3https://scigraph.springernature.com/ontologies/product-market-codes/I26000
606   $aInformation Systems Applications (incl. Internet)$3https://scigraph.springernature.com/ontologies/product-market-codes/I18040
615  0$aInformation technology.
615  0$aBusiness?Data processing.
615  0$aE-commerce.
615  0$aApplication software.
615 14$aIT in Business.
615 24$ae-Commerce/e-business.
615 24$aInformation Systems Applications (incl. Internet).
676   $a658.4038011
700   $aMohapatra$b Sanjay$4aut$4http://id.loc.gov/vocabulary/relators/aut$0945781
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
856   $ahttps://ebookcentral.proquest.com/lib/Coventry/detail.action?docID=6314127
906   $aBOOK
912   $a9910438077403321
996   $aE-Commerce Strategy$92499843
997   $aUNINA