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010   $a3-642-33233-1
024 7 $a10.1007/978-3-642-33233-3
035   $a(CKB)2670000000317374
035   $a(EBL)1082666
035   $a(OCoLC)823728130
035   $a(SSID)ssj0000878921
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035   $a(PQKBTitleCode)TC0000878921
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035   $a(DE-He213)978-3-642-33233-3
035   $a(MiAaPQ)EBC1082666
035   $a(PPN)168323885
035   $a(EXLCZ)992670000000317374
100   $a20130116d2013      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe FORA framework $ea fuzzy grassroots ontology for online reputation management /$fEdy Portmann
205   $a1st ed. 2013.
210   $aHeidelberg $cSpringer$d2013
215   $a1 online resource (219 p.)
225 0 $aFuzzy management methods
300   $aDescription based upon print version of record.
311   $a3-642-42948-3 
311   $a3-642-33232-3 
320   $aIncludes bibliographical references and index.
327   $apt. I. Theoretical background -- pt. II. Field of application -- pt. III. Framework and implementation.
330   $aOnline reputation management deals with monitoring and influencing the online record of a person, an organization or a product. The Social Web offers increasingly simple ways to publish and disseminate personal or opinionated information, which can rapidly have a disastrous influence on the online reputation of some of the entities. The author focuses on the Social Web and possibilities of its integration with the Semantic Web as resource for a semi-automated tracking of online reputations using imprecise natural language terms. The inherent structure of natural language supports humans not only in communication but also in the perception of the world. Thereby fuzziness is a promising tool for transforming those human perceptions into computer artifacts. Through fuzzy grassroots ontologies, the Social Semantic Web becomes more naturally and thus can streamline online reputation management. For readers interested in the cross-over field of computer science, information systems, and social sciences, this book is an ideal source for becoming acquainted with the evolving field of fuzzy online reputation management in the Social Semantic Web area.
410  0$aFuzzy Management Methods,$x2196-4130
606   $aPersonal information management
606   $aWorld Wide Web$xSocial aspects
606   $aOnline identities
606   $aSemantic Web
606   $aCluster set theory
606   $aFuzzy logic
615  0$aPersonal information management.
615  0$aWorld Wide Web$xSocial aspects.
615  0$aOnline identities.
615  0$aSemantic Web.
615  0$aCluster set theory.
615  0$aFuzzy logic.
676   $a659.202854678
700   $aPortmann$b Edy$01064496
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910438073803321
996   $aThe FORA Framework$92538461
997   $aUNINA