LEADER 01281nam 2200349Ia 450 001 996395351103316 005 20221108074143.0 035 $a(CKB)4330000000313041 035 $a(EEBO)2248567046 035 $a(OCoLC)12610849 035 $a(EXLCZ)994330000000313041 100 $a19850928d1680 uy | 101 0 $aeng 135 $aurbn||||a|bb| 200 10$aDr. Oates's narrative of the Popish plot, vindicated$b[electronic resource] $ein an answer to a scurrilous and treasonable libel, call'd, A vindication of the English Catholicks, from the pretended conspiracy against the life and government of His Sacred Majesty, &c. /$fby J.P., gent 210 $aLondon $cPrinted for Thomas Cockerill ...$d1680 215 $a[4], 52 p 300 $aDedication signed: J. Phillips. 300 $a"Humbly presented to both Houses of Parliament." 300 $aReproduction of original in Huntington Library. 330 $aeebo-0113 606 $aPopish Plot, 1678 615 0$aPopish Plot, 1678. 700 $aPhillips$b John$f1631-1706.$01004007 801 0$bEAA 801 1$bEAA 801 2$bm/c 801 2$bWaOLN 906 $aBOOK 912 $a996395351103316 996 $aDr. Oates's narrative of the Popish plot, vindicated$92383542 997 $aUNISA LEADER 03770nam 22006615 450 001 9910438073403321 005 20250609110948.0 010 $a3-658-02444-5 024 7 $a10.1007/978-3-658-02444-4 035 $a(CKB)3710000000078905 035 $a(EBL)1636682 035 $a(OCoLC)871224071 035 $a(SSID)ssj0001086676 035 $a(PQKBManifestationID)11680394 035 $a(PQKBTitleCode)TC0001086676 035 $a(PQKBWorkID)11062729 035 $a(PQKB)11566097 035 $a(DE-He213)978-3-658-02444-4 035 $a(MiAaPQ)EBC1636682 035 $a(PPN)176120033 035 $a(MiAaPQ)EBC4068359 035 $a(EXLCZ)993710000000078905 100 $a20131224d2013 u| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aHurdle Race Marketing $eThe Enlightenment - The Disillusionment - The Breakthrough /$fby Klaus Backhaus 205 $a1st ed. 2013. 210 1$aWiesbaden :$cSpringer Fachmedien Wiesbaden :$cImprint: Springer Gabler,$d2013. 215 $a1 online resource (79 p.) 300 $aDescription based upon print version of record. 311 08$a3-658-02443-7 327 $aThe Enlightenment -- The Disillusionment -- The Breakthrough. 330 $aIn an amusing way Klaus Backhaus endeavours to explain how much of what is sold in practice under the guise of a pronounced market orientation is nothing more than the telling of a fairy tale. And so the story takes its course. Despite a perceived market orientation the German engineering company ?Deutsche Maschinenbau AG? is losing its market share. But instead of joining forces to systematically hunt down and identify the causes of these losses, all those involved become entangled in a mutual blame game. Not until the Marketing Manager has his say, does the tide seem to turn. Nevertheless, when it comes to putting things into practice, it soon becomes clear that the devil is in the details. Following an initial enlightenment and a subsequent disillusionment phase, the breakthrough finally comes when the CEO decides to make the cause his own, demanding that market orientation must become a daily common practice and a personally lived reality. After all, marketing is more than the existence of a marketing department. It is a lived shared value orientation and thus relevant for every single employee on the company payroll. Only those who are prepared to live this are in a position to act in keeping with the needs and conditions of the market. The author Professor Dr. Dr. h. c. Klaus Backhaus is Director of the Institute of Business-to-Business Marketing (IAS) at the University of  Muenster, Germany (Betriebswirtschaftliches Institut für Anlagen- und Systemtechnologien der Universität Münster). 606 $aMarketing 606 $aBusiness 606 $aManagement science 606 $aProject management 606 $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000 606 $aBusiness and Management, general$3https://scigraph.springernature.com/ontologies/product-market-codes/500000 606 $aProject Management$3https://scigraph.springernature.com/ontologies/product-market-codes/515020 615 0$aMarketing. 615 0$aBusiness. 615 0$aManagement science. 615 0$aProject management. 615 14$aMarketing. 615 24$aBusiness and Management, general. 615 24$aProject Management. 676 $a658 676 $a658.8 676 $a658.802 700 $aBackhaus$b Klaus$4aut$4http://id.loc.gov/vocabulary/relators/aut$01064495 906 $aBOOK 912 $a9910438073403321 996 $aHurdle Race Marketing$92538460 997 $aUNINA